资源预览内容
第1页 / 共5页
第2页 / 共5页
第3页 / 共5页
第4页 / 共5页
第5页 / 共5页
亲,该文档总共5页全部预览完了,如果喜欢就下载吧!
资源描述
网络过端午 传统文化传承打开新空间一条微信、一篇微博、一个表情符号、一段声音或视频,都在表达着思念和祝福。作为被列入联合国教科文组织世界非物质文化遗产名录的中国端午节即将来临,虽然生活在网络时代的人们已经难以全部寻找到那些古老的节日形式,但依托网络等新载体,节日的内涵正在焕发出新的光彩。手机、网络,洋溢着形式多样富有浓郁时代气息的节日气氛,蕴涵着诸多知识产权的元素,传承着中华民族的优秀传统文化,为人们带来端午节祝福的新味道。网络新体验你想了解端午节的起源、风俗、文化吗?在这里可以了解到相关的介绍、诗词以及漫画、图解,还有“书说端午”视频节目,约请国学大师、专家学者与大家共聊端午话题。6 月17 日,国家互联网信息办公室主办的“网络中国节”之端午主题活动正式上线,这也是“网络中国节”的第一个节日主题。广大网民可登陆网络主页面、手机端页面了解相关知识,参与趣味游戏,品味中华传统文化。除主网站外,该端午主题活动还将通过微博、微信等渠道推出闯关游戏等多种移动客户端产品。记者在采访中了解到,这个端午主题活动网络内容的推出,不仅包含了一级页面、二级页面、网络视频制作的诸多技术和内容的知识产权,而且微博、微信更是使用了大量知识产权。仅在微博的后台技术方面,就使用了“一种微博浏览方法和相关设备” “基于地理位置的微博系统及其构建方法”“微博读取和写入方法、移动终端和系统”“基于语音识别和条形码技术的手机微博系统”等国内申请人提交的发明专利申请。有了这些发明专利的支撑,每个手机和网络用户才能发布、浏览微博,也才能使用语音、视频方式更方便地使用这些以互联网为基础的新媒体。“新技术、新发明的使用,使微博、微信这些新兴的互联网传播方式快速流行,增加了传播的覆盖面,增强了传播的效果。”清华大学新闻与传播学院常务副院长兼影视传播研究中心主任尹鸿教授在接受中国知识产权报记者采访时表示。互联网为传统文化的传承打开了新的空间,伴随着端午节的临近,端午也成为网络游戏的主题,而且如今的开发者都更加重视保护网络游戏的著作权及软件著作权。飞天西游新侠义道封神榜网络版原版三国等网游,都打出了玩游戏、吃粽子的口号。飞天西游中,玩家登陆游戏,就能获赠艾草种子;集齐粽叶、糯米等材料,即可兑换粽子;同时还可以“寻找屈原”,当地图上出现“屈原”时,网友可与之进行对诗,可谓妙趣横生。网络新风尚生活节奏快,时间紧张,促使网络购物成为当下的一种时尚,而网络商家们也不会轻易放过端午这样一个商机。6 月 17 日,记者在某购物网站上以“端午”为关键词进行搜索,查询到的商品从粽子、粽叶、香囊到端午节卡通、龙舟玩具,甚至服装服饰、日用品等多款最新设计的特色商品,其中也不乏知名品牌。点开一款某国际知名品牌的“端午跑鞋”特色商品,鞋身部分由谷物纤维材料编织而成,鞋垫上印着艾草和“端午节”几个字,在网上向店主询问得知,这是该国际知名品牌在中国推出的第一款以中国传统节日为主题的产品,受到很多年轻人的欢迎。记者看到,网上显示的成交数量已达 1123 双。“为了打击网络侵权活动,我们已经加强了对电子商务活动的监管和处罚力度。”在电商数量居前的浙江省,浙江省知识产权局专利执法处处长李建民向本报记者介绍,浙江省知识产权局去年在国内率先出台浙江省电子商务领域专利保护专项行动实施方案的基础上,今年继续开展专项行动,特别是针对节日期间的网上市场,已经组织了专业执法力量加强监督检查,最大限度保护消费者的合法权益。城市生活的公共服务,如今也离不开互联网。6 月 17 日,北京地铁和京港地铁两家地铁运营商通过网络发布端午节北京地铁运营方案。根据其预测,端午节假日期间北京地铁客流量将超过 2000 万人次。对于各大火车站、风景名胜区域等乘客集聚地,地铁公司将适时采取分流、限流措施。特别值得一提的是,北京地铁运营商还将使用微博直播线路运营情况,方便乘客选择出行路线。“在对传统文化的记忆里,在一个崭新的互联网时代里,端午节也在与时俱进,在以新形式传承民族文化和民族精神的同时,也为人们带来文化的新滋养,激发着人们对创造未来的新梦想。”国家非物质文化遗产保护工作专家委员会委员赵书的话,包含着对当代端午节文化内涵的深刻解读。Network Dragon Boat Festival Traditional Culture opens new spaceA micro-channel, tweet, a wink, a sound or video, are expressing thoughts and wishes. As a UNESCO World Intangible Cultural Heritage of China Dragon Boat Festival is approaching, although people living in the Internet age has been difficult to find all those ancient festival form, but relying on the Internet and other new carriers connotation, the festival is being glow with new luster. Mobile phones, Internet, filled with various forms full of rich flavor of the times of the festive atmosphere, contains many elements of intellectual property, passing the fine traditional culture of the Chinese nation, for people to bring a new taste Dragon Boat Festival blessings.Network New Experience www.chinapve.org www.biggdata.org www.novemgroup.cn www.cai-shen.cn www.gonsen.org www.zgknxx.org www.wjzhisheng.com www.xinlingtiantang.comDo you want to know the origin of the Dragon Boat Festival, customs, culture? Here you can learn related to the introduction, poetry and cartoons, illustrations, as well as the book says Dragon video program, invited the Great Masters, experts and we were talking Dano topic . June 17, the National Internet Information Offices Network China Day activities formally launched the Dragon theme, which is Network China Festival the first festival theme. Majority of Internet users can access the network home page, mobile end page for the relevant knowledge, participate in fun games, the taste of traditional Chinese culture. In addition to the main site, the Dragon Boat Festival theme activities will be launched to pass through games and other mobile client products through microblogging, letters and other channels.The reporter learned that the Dragon Boat Festival theme activities online content, it not only includes the primary page, two pages, a lot of intellectual property of online video technology and content production, and microblogging, micro-channel is used a lot of knowledge property rights. Only the technical aspects in the background microblogging, use a microblogging browsing method and related equipment, microblogging system location and construction method based on micro-blog to read and write methods, mobile terminals and systems patent based on speech recognition and barcode technology, mobile phone microblogging system, such as domestic applicants filed. With the support of these patents, each handset and network users to publish, view it, and also to use voice, video, and more convenient way to use these Internet-based new media. Using the new technology, new inventions, so that microblogging, believe the emerging Internet spread rapidly popular way to increase the coverage of the spread, and enhance the effect of the spread. Tsinghua School of Journalism and Communication, Executive Vice President and Television Communication Research Professor Yin Hong, director of the center, said in an interview with reporters China Intellectual Property News.Internet traditional culture opened a new space, along with the Dragon Boat Festival draws near, the Dragon Boat Festival has become the subject of online games, and now the developers pay more attention to copyr
网站客服QQ:2055934822
金锄头文库版权所有
经营许可证:蜀ICP备13022795号 | 川公网安备 51140202000112号