Unit 1,职业综合英语 1,ENGLISH FOR CAREERS,Unit 1Organization,新职业英语,Warm-1,Warming-up,Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered.,Japan,USA,Car Companies,USA,France,P. R. China,Finland,Supermarket Companies,Mobile Phone Companies,Warm-2,Warming-up,Task 2 List at least two companies for each type of the following products.,TCL, Sony, Panasonic, Philips,Lenovo, Apple, IBM, Sony,Li-Ning, Adidas, Nike, Reebok,Text A-1,Google Anyone who has ever used the Internet has seen Google, and many people would just “google it” when they try to find information about something on the Internet. As the worlds most popular Internet search engine, Google is one of the greatest examples of online success.,翻译,Reading A,Text A-2,It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.,翻译,Reading A,Text A-3,Page and his partner Sergey Brin set up their company on September 7, 1998 and registered the google.com the following week. The search engine quickly grew in popularity and in 2000 Google began to sell advertising on their website. After a few years of growth fueled by eager investors, Google went public. ManyGoogle employees became instant millionaires.,翻译,Reading A,Text A-4,Google has recently acquired YouTube.com which is the Internets largest videosharing website and continues to add new features every day including tool bars, email, and advertising. Of course, with growth and success there also comes competition. Microsoft has recently tried to acquire Yahoo in order to compete with Google in the Internet search engine area.,翻译,Reading A,Text A-5,In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.,翻译,Reading A,Text A-6,Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become a billion-dollar company and one of the best-known trademarks in the world. Googles history serves as a perfect model and inspiration for Internet entrepreneurs today.,翻译,Reading A,A-Trans-1,谷 歌 上过互联网的人都见过谷歌，许多人要在互联网上查找某方面的信息时，他们都会去“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。,Reading A,A-Trans-2,谷歌始于1996年1月斯坦福大学博士生拉里佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。,Reading A,A-Trans-3,佩奇和他的合作伙伴谢尔盖布林于1998年9月7日创建了自己的公司，并在之后的一周注册了google.com这一网址。这个搜索引擎很快声名鹊起，2000年谷歌开始在自己的网站出售广告。在投资者的热情资助下，经过几年的发展，谷歌上市了，谷歌的很多雇员一夜之间成了百万富翁。,Reading A,A-Trans-4,谷歌最近收购了互联网最大的视频共享网站YouTube.com，而且每天都在不断增加一些新功能，如工具栏、邮件和广告。当然，成长与成功也带来了竞争。微软最近就试图收购雅虎以便能在互联网搜索引擎领域与谷歌抗衡。,Reading A,A-Trans-5,随着公司的壮大与知名度的提高，谷歌在美国公司就业吸引力的排名也上升到第一。他们尝试打破传统的办公室设计，努力把办公室变成员工感觉舒适、并能充分发挥自己才华的地方。,Reading A,A-Trans-6,现在，谷歌已拥有YouTube、Blogger和其他一些热门网站，并且成为网络广告收入方面的领头羊。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感。,Reading A,adj. closely connected with the subject you are discussing or the situation you are thinking about,Reading A,relevant,e.g. What experience do you have that is relevant to this position?be relevant to = be connected with,e.g. 1. After 10 years of hard work, he finally achieved success in his business. 2. Britain has achieved the highest rate of economic growth in Europe this year.achieve + N (success/rate),Reading A,achieve,v. to succeed in reaching a particular goal or standard by making an effort for a long time,e.g. 1. She appeared to be in her late thirties. 2. They appeared not to know what was happening.,Reading A,appear to be/do,to give the impression of being or doing something,e.g. 1. His words fueled her anger still more. 2. The stored oil could fuel the nation for six months.fuel + N (anger/nation)fuel ones anger 在某人怒气上火上浇油,Reading A,fuel,v. to supply something with material that can be burnt to produce heat or power to increase something; to make something stronger;,e.g. This company is among the first ones that went public in China.,Reading A,go public,(of a company) to start selling shares on the Stock Exchange,e.g. 1. She took an instant dislike to me. 2. instant coffee / instant noodlestake a dislike to = dislike 讨厌,Reading A,instant,adj. happening immediately; (of food) that can be made quickly and easily,e.g. 1. The company has just acquired some new properties. 2. She has acquired a good knowledge of English.acquire knowledge of 获取知识,