新课标译林牛津版,课件编辑说明,本课件是由精确校对的word书稿制作的“逐字编辑”课件，如需要修改课件，请双击对应内容，进入可编辑状态。 如果有的公式双击后无法进入可编辑状态，请单击选中此公式，点击右键、“切换域代码”，即可进入编辑状态。修改后再点击右键、“切换域代码”，即可退出编辑状态。,第10讲Unit 1 Advertising第11讲Unit 2Sports events第12讲Unit 3Tomorrows world,目 录,高中英语 模块4,第10讲Unit 1Advertising,佳作晨读,基础梳理,考点探析,跟踪训练,返回目录,第10讲Unit 1Advertising,佳作晨读,目前整容现象越来越普遍，很多人为了美不惜花钱受 罪，请根据你的理解谈谈你对这一现象的看法。,注意：词数120左右。参考词汇： plastic surgery 整容手术,返回目录, 精 彩 美 文 As is shown in the picture, a girl is asking a surgeon to do plastic surgery to make her look like the beauty she likes. Its natural that young people hope to look more beautiful. However, health is more important than beauty. Beauty is only skin-deep. As the saying goes, “Virtue is more important than appearance.” Appearance changes over time, but our inner beauty grows through education.,第10讲Unit 1Advertising,佳作晨读,返回目录,Having good manners and being welleducated can contribute to true beauty and success. For a student, studying is the first thing to consider. Whats more, plastic surgery costs lots of money and its side effects may be harmful to your health. All in all, it is not advisable for people to take plastic surgery. We can get what we want by improving our inner qualities, such as our personality and ability.,第10讲Unit 1Advertising,佳作晨读,返回目录, 名 师 点 睛 1行文逻辑：提出问题(描述图画内容)分析问题解决问题(阐述观点)。 2词汇短语：运用了较高级的词汇和短语。如：natural，over time(随着时间的推移)，welleducated(受过良好教育的)，contribute to (有助于)，whats more(此外)，all in all(总之)等。,第10讲Unit 1Advertising,佳作晨读,返回目录,3句式句法：运用了多样化的句式结构。如：非限制性定语从句：As is shown in the picture，As the saying goes；主语从句，it作形式主语：Its natural that young people hope to look more beautiful；非谓语动词(短语)：Having good manners and being，studying, to consider，improving ；宾语从句：what we want；谚语：Virtue is more important than appearance.,第10讲Unit 1Advertising,佳作晨读,返回目录,.单词荟萃 1advertisement n广告；广告宣传_ vt.& vi. 宣传；做广告，登广告_ n做广告；广告活动；广告业_ n. 广告者，广告客户 2persuade vt.说服，劝说；使信服_ n说服；劝导_ adj.有说服力的 3skilful adj.有技巧的；熟练的_ n技巧；本领_ adj.熟练的；有技能的 4fool vt.欺骗，愚弄 n傻瓜_ adj.愚蠢的，傻的 5benefit vt.& vi.使受益；得益于 n益处；救济金；奖金_ adj.有益的,第10讲Unit 1Advertising,基础梳理,advertise,advertising,advertiser,persuasion,persuasive,skill,skilled,foolish,beneficial,返回目录,6amazed adj.大为惊奇的_ vt.使吃惊_ adj.令人惊异的_ n惊异，惊愕7designer n设计者，设计师_ vt.& n设计_ adj.有计划的；设计好的8determine vt.确定，查明；决定；裁决_ adj.坚决的，有决心的_ n决心，果断9urge vt.敦促，力劝；竭力主张 n强烈的欲望，冲动_adj.紧急的_ n紧急的事10shock vt.使震惊，使惊愕 n震惊，惊愕_ adj.震惊的；震撼的_ adj.令人震惊的；可怕的，令人厌恶的；糟糕的,第10讲Unit 1Advertising,基础梳理,amaze,amazing,amazement,design,designed,determined,determination,urgent,urgency,shocked,shocking,返回目录,第10讲Unit 1Advertising,基础梳理,.短语检测 1目的是，旨在 _ 2虽然，即使 _ 3上的当，受的骗 _ 4处理；对付_ 5欺骗，捉弄 _ 6吸引，呼吁 _ 7把表达清楚_ 8阻止_ 9计算出_ 10死于_,be meant to,even if/though,fall for,deal with,play a trick/tricks on,appeal to,get sth across (to sb),discouragefrom,figure out,die from/of,返回目录,第10讲Unit 1Advertising,基础梳理,.佳句再现 1wherever引导的状语从句 Nowadays, we can find advertisements almost _ we go. 如今，无论我们去哪里几乎都能看到广告。 2数词one的用法 A commercial advertisement is _ which someone has paid for to advertise a product or service. 商业广告是人们为了推销某种产品或服务而花钱做的广告。,wherever,one,返回目录,第10讲Unit 1Advertising,基础梳理,3when it comes to谈及，提到 _ advertisements, we must all use our intelligence and not be a slave to them! 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！4表语提前引导的全部倒装 _ the sales targetsthe amount which they think they will sell in a future period. 销售目标，即他们认为在将来一段时期内自己要达到的销售量，也同样重要。,When it comes to,Also important are,返回目录,第10讲Unit 1Advertising,基础梳理,5“助动词do动词原形”表强调 According to the publisher, readers _ to be interested in this new book. 据出版商说，读者似乎确实对这本新书感兴趣。,do seem,返回目录,第10讲Unit 1Advertising,基础梳理,.单元语法 直接引语和间接引语以及间接引语中的陈述、疑问和祈使句式。,返回目录,考点探析,第10讲Unit 1Advertising, 单词点睛 1persuade vt.(cause sb to do sth by arguing or reasoning with him)说服，劝说，劝导；使相信 (1)persuade sb into doing/to do sth 说服某人做某事 persuade sb out of doing sth 说服某人不要做某事 persuade sb of sth 使某人相信某事(相当于convince sb of sth) (2)persuasion n. 说服，劝导 (3)persuasive adj. 有说服力的,返回目录,考点探析,第10讲Unit 1Advertising,【易混辨析】 persuade与advise persuade sb into doing/to do sth 表示“劝而成功 了”，对方听从了劝告；advise sb to do sth 表示“建 议某人做”，听从与否，不得而知，相当于try to persuade sb into doing/to do sth。 I persuaded Robert that the journey was too dangerous and he didnt go. 我对罗伯特说那个旅行太危险，他被说服了，所以没 有去。 She advised her father to give up smoking, but failed. 她劝她父亲戒烟，但没有成功。,