商务学导论,SWOT analysis,SWOT Analysis,MCDonalds a fast food enterprise , the overall strength, once now in the global first. What it is, let this by selling hamburgers french fries and profit of the enterprise, and achieved so successful.,McDonalds Corp,SWOT Analysis,Potential Internal STRENGTHSCore competencies in key areasProven managementCost advantagesAn acknowledged marker leaderElegant dining environmentBetter advertising campaignsTaste popular,在经营管理上【三S主义】,简单化Simplification 标准化Standardization专业化Specialization,在经营哲学上【O, S,C,V】,Quality:无论在何时何处，对任何人都不会打折Service:迅速，正确，并且笑脸迎人Cleanliness:保持最整洁的环境Value:收到尊重，达到最高的满意度,SWOT Analysis,Potential Internal WEAKNESSWeak marker image Lack of managerial depth and talentEasy long fast, heart disease caused by bulgingCulture aggression,SWOT Analysis,Potential External OPPORTUNITIESAbility to serve additional customer groupsExpand produce lines Ability to transfer skill to new produceFalling trade barriers in attractive foreign marketsAbility to grow due to increases in market demand,SWOT Analysis,Potential External THREATSChanging buyer needs and tastesVulnerability to recession and business cyclesKFC competition, other fast food restaurants, ets.,