本科毕业论文论修辞在英语广告中的应用学生姓名： 学生学号： 2 院（系）： 外国语学院 年级专业： 2003 级英语本科 2 班_指导教师： 二七年五月On the Use of Rhetoric in English AdvertisementQing YanlingUnder the Supervision ofLiao HongSchool of Foreign Languages and CulturesPanzhihua UniversityMay 2007攀枝花学院本科毕业论文 ContentsContentsAbstract.IKey Words .I摘要 .II关键词 .IIIntroduction .1I. Advertisement.2A. The Definition of Advertisement .2B. The Function of Advertisement.2II. Rhetoric .3A. The Definition of Rhetoric .3B. The Function of Rhetoric.3III. An Analysis of Rhetoric in English Advertisement.4A. Simile .4B. Metaphor.5C. Pun.6D. Personification.8E. Parallelism .10F. Rhyme.10Conclusion.14Acknowledgements .15Bibliography.16攀枝花学院本科毕业论文 Abstract IAbstractAdvertisement is a popular cultural phenomenon in peoples daily life. It not only provides the information about products and stimulates the purchasing power, but also enriches peoples ideological life.Rhetoric is one kind of important expressive device in language. It refers to interpreting abstract and complex ideas or processes through simple and concrete methods. Since rhetoric is full of imagination, it can promote the transmission and communication of emotions and ideas.Rhetoric exists in writings with various styles, especially, in advertisements. Rhetoric plays a very important role in English advertisement, acting as a key element for the success of an advertisement. The thesis, based on the respective studies of the definition of advertisement and rhetoric, makes a careful analysis of the use of main rhetorical devices in English advertisement, including simile, metaphor, pun, personification, parallelism and rhyme, targeting at promoting the further development of advertisement.Key WordsEnglish advertisements; rhetoric; function攀枝花学院本科毕业论文 摘 要II摘要广告是人们日常生活中最常见的一种文化现象，不仅提供产品信息，刺激购买力，而且丰富人们的精神生活。修辞是一种重要的语言表达手段，是用简单具体且充满想象的方法将抽象复杂的思想或进程阐释出来，能够促进情感的传递和思想的表达。修辞存在于各种文体之中，尤其在英语广告中起着极为重要的作用， 是影响英语广告成败的关键。 论文从分析广告及修辞的定义和功能出发，认真研究了主要修辞手段在英语广告中的作用，包括明喻、暗喻、双关、拟人、平行和押韵等修辞手段，旨在推进广告的进一步发展和提高。关键词英语广告; 修辞; 功能攀枝花学院本科毕业论文 Introduction 1IntroductionNowadays, concerning with advertisement, different people have different opinions. For most of the people, the distinct feature of advertisement is that advertisement is a combination of content and style. That is to say, a good advertisement not only has attraction in content, but also has charm in style. Obviously, the determinative factor of a good or a bad advertisement is whether the use of rhetoric is appropriate or not. It can be f