资源预览内容
第1页 / 共52页
第2页 / 共52页
第3页 / 共52页
第4页 / 共52页
第5页 / 共52页
第6页 / 共52页
第7页 / 共52页
第8页 / 共52页
第9页 / 共52页
第10页 / 共52页
亲,该文档总共52页,到这儿已超出免费预览范围,如果喜欢就下载吧!
资源描述
DIGITAL NEWS PROJECT2018Journalism, Media, and Technology Trends and Predictions 2018 Nic NewmanContentsAbout the Author 4Acknowledgements 4Executive Summary 51. Looking Back at 2017 72. Key Trends and Predictions for 2018 122.1 Breaking Publishers Dependence on Platforms 122.2 Restoring Trust in the Era of Fake News 162.3 Social Media and Messaging in 2018 192.4 Social Challenge to Traditional Television Intensifies 212.5 Shifting Business Models: From Advertising to Reader Payment 222.6 Data, Registration, and New Permissions (GDPR) 272.7 Newsrooms Embrace Artificial Intelligence (AI) 293. New Devices and Technologies 343.1 Intelligent Speakers, Intelligent Agents and the Battle for the Home 343.2 Smartphones and Tablets 373.3 Augmented Reality (AR) and Virtual Reality (VR) 393.4 Hearables 423.5 New Ideas from the East: The Rise of Asian Tech 424. An Uncertain Future 46Postscript 48Survey Methodology 49THE REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM4About the Author Nic Newman is Research Associate at the Reuters Institute for the Study of Journalism and has been lead author of the annual Digital News Report since 2012. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He has produced a predictions paper for the last eleven years. This is the third to be published by the Reuters Institute.Nic was a founding member of the BBC News Website, leading international coverage as World Editor (19972001). As Head of Product Development he led digital teams, developing websites, mobile, and interactive TV applications for all BBC Journalism sites.Acknowledgements The author is grateful for the input of 194 digital leaders from 29 countries who responded to a survey around the key challenges and opportunities in the year ahead. Respondents included 35 Editors in Chief and 22 CEOs and 22 Heads of Digital and came from some of the worlds leading traditional media companies as well as digital born organisations (see full breakdown in appendix). Survey input and answers helped guide some of the themes in this reports and data have been used throughout. Many quotes do not carry names or organisations, at the request of those contributors.The author is particularly grateful to the research and administration team at the Reuters Institute for input, insight, and support Rasmus Kleis Nielsen, Lucas Graves, Alexandra Borchardt, Alessio Cornia, Annika Sehl, Silvia Majo-Vazquez, Tom Nicholls, Joy Jenkins, Richard Fletcher, Antonis Kalogeropoulos, and Tim Libert as well as Christina Koster and Natasa Stuper.Additional thanks are due to a number of other experts who have contributed themes and suggestions for this report. Where relevant, these are referenced in the text itself or in footnotes: George Brock (City University), Charlie Beckett (LSE), Jane Singer (City University), Vivian Schiller (Independent Advisor), Frederic Filloux (Monday Note), Paul Bradshaw (Birmingham University), Alfred Hermida (University of British Columbia), Adam Tinworth (Journalist and Publishing Strategist), Richard Sambrook (Cardiff University), Kevin Anderson (Ships Wheel Media), Martin Ashplant (Digital Media Consultant), Tim Weber (Edelman), and Damian Radcliffe (University of Oregon).As with many predictions reports there is a significant element of speculation, particularly around specifics and the paper should be read bearing this in mind. Having said that, any mistakes factual or otherwise should be considered entirely the responsibility of the author who can be held accountable at the same time next year.Published by the Reuters Institute for the Study of Journalism with the support of Googles Digital News Initiative.5JOURNALISM, MEDIA, AND TECHNOLOGY TRENDS AND PREDICTIONS 2018Executive SummaryThis will be a critical year for technology companies as they fight a rising tide of criticism about their impact on society and on the journalism industry. Platforms will be increasingly wary of the reputational damage that often comes with news, while many publishers will be trying to break their dependence on platforms. 2018 will also see a renewed focus on data as the ability to collect, process, and use it effectively proves a key differentiator. Media companies will be actively moving customers from the anonymous to the known so they can develop more loyal relationships and prepare for an era of more personalised services. In our Survey of 194 Leading Editors, CEOs, and Digital Leaders Almost half of publishers (44%) say they are more worried about the power and influence of platforms than this time last year. Only 7% are less worried. Publishers feel more negatively towards Facebook and Snapchat than they do about Twitter and Google. Despite this, publishers also blame themselves for their ongoing difficulties. The biggest barriers to success, the
网站客服QQ:2055934822
金锄头文库版权所有
经营许可证:蜀ICP备13022795号 | 川公网安备 51140202000112号