学 号：*毕业论文（设计）说明书电子商务方案研究与应用网络教育学院 2009 年 6 月 1学 号：*学生姓名*专业名称电子商务指导教师*摘 要1摘 要电子商务，这种主要基于 Internet 平台开展的新型商务处理方式，指的是利用简单、快捷、低成本的电子通讯方式，买卖双方不见面就可以进行各种商贸活动。它改变传统的商务方式和规则，改变人们的商务观念，已经成为 21 世纪企业信息化的核心内容。电子商务其内容包含两方面，一是电子方式，二是商贸活动。其中电子技术是基础，是手段，而商务活动是重点，是目的。电子商务以五个层面的实施体系和三大功能模块构建了完整电子商务系统。而利用电子商务系统进行网上购物充分体现了电子商务在现代商业中的价值和优势。它使买卖双方都脱离了时间和空间的限制，让买卖双方都获得最大的便利。当然，在这个电子商务发展的过程中还存在一些实施上的问题，这就需要我们和社会一起共同努力，创造更完善的电子商务体系制度。关键词 电子商务 、网上商店 、发展、亚马逊2AbstractE-commerce which is mainly based on Internet platform launching is a new type of commercial processing method. It refers to the use of simple, fast, low-cost electronic means of communication. But it does not mean the various business activities conducted by buyers and sellers face to face. It also changes the traditional commercial ways and rules, and alters peoples commercial ideas. E-commerce has been the core content of enterprise informatization in the 21 century. The electronic commerce its contents includes both side, While being an electronics method, The second is the companys Mao activity. Among them, the electronics technique is a foundation,and a means,while the business activity be a point and a purpose. The electronic commerce set up complete electronic commerce system by five implement systems of levels and the three greatest functions mold piece. But made use of electronic commerce system to carry on an on-line shopping full body now electronic commerce in the value and advantage in the modern business. It make business both parties all escaped from time and the restriction of space, let business both parties all acquire biggest of convenience. Certainly still exist in the process of this electronic commerce development some implement of problem, This needs us joint effort with society and create more perfect electronic commerce system of system.Keyword: E-commerce; On-line store; Amazon目 录3目 录摘 要.1Abstract.2目 录.3第一章 概述.51.1 电子商务的发展.51.2 电子商务的定义.61.3 电子商务的特性.7本章小节.7第二章 电子商务系统结构.92.1 电子商务的基础设施体系框架.92.1.1 电子商务结构框架.92.1.2 电子商务框架组成.102.1.3 电子商务基本系统.112.2 电子商务系统功能.13本章小节.14第三章 电子商务系统实施.153.1 网上商店实施分析.153.1.1 网上商店的商品分析.153.1.2 网上商店的顾客分析.153.2 网上商店的实施.163.3 网上商店实施的问题和措施.173.3.1 电子商务存在的问题.173.2.2 可行的防范措施.193.4 Amazon 的成功案例分析.203.41 Amazon 的商务模式.203.42 Amazon 电子商务策略.203.43 Amazon 电子商务重要优势和手段.