BECBECBECBEC 中级口语中级口语语法知识点汇编语法知识点汇编第一课时第一课时第一课时第一课时Introduction、Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and study、What is International Business English? 什么是国际商务英语？国际商务英语国际商务英语， 指的是人们从事国际商务活动中所使用的具有行业特指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。 由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。、How to learn International Business English? 怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。(1) 词汇方面commercialcommerciale.g. The TV show was interrupted by too many commercials.prospectprospecte.g. He called on some prospects but failed to make a sale.makemakee.g. These products are of Chinese make.The factory manufactured five makes of tractors.(2) 短语方面softsoft sellingsellinghardhard sellingsellingSome sales people adopt a direct hard sell approach, whileothers use a more indirect soft sell approach.havehave a a badbad yearyearThe corporation is having a bad year and it will probably benecessary to dismiss a few office staff.breakbreak into/penetrateinto/penetrate thethe marketmarketThere is chance that well manage to break into the UK market(3) 句型方面I am writing to you concerning You cant miss it. I cantagree more. It may have slipped your mind, but You can always reachme at the number We would very much appreciate it if you couldI noted with interest your advertisement for Yes, thats true,but on the other hand Thats exactly what I think. Maybe, butdont you think? You are wanted on the phone. As requested, weenclose for your attention(4) 旧词“新义“honourhonoure.g, All credit cards honoured here. The bank honoured thischeque.covercovere.g. I have got myself covered against fire.royaltyroyaltye.g. Besides copyright, the writer got a 10 percent royalty onsales. The technology transfer fee shall be paid in royalties.(5) 同义词、近义词、相似词的辨析。1) chairman, president, CEO, Managing Director, General Manager.2) dealer, merchant, trader, businessman, distributor.3) deputy, vice-, associate, assistant.4) discharge, unload, land5) discount, reduction, rebate, allowance.* 熟悉世界贸易组织。* 熟悉国际商务英语有关行业的基本术语及其内涵意义。* 学习国际商务常识，略知相关专业知识。* 密切了解国际商务最新动态。、BEC2 ContentBEC2 考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。 另外， 还考学生的英语语法、结构等内容。BEC2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。、BEC2 Time.PreliminaryVantageVantageVantageVantageAdvancedReadingReadingReadingReading1 hr 30 mins 1 1 1 1 hrhrhrhr1 hrWritingWritingWritingWriting45454545 minsminsminsmins1 hr 10 minsListeningListeningListeningListening40 mins40404040 minsminsminsmins40 minsSpeakingSpeakingSpeakingSpeaking( ( ( ( 2 2 2 2 candidates)candidates)candidates)candidates)12 mins 14141414 minsminsminsmins 16 mins 、BEC2 Grades* one overall grade* each skill counts for 25%* candidates also receive profile of performance* Preliminary: two pass grades* Vantage and Advance: three pass grades、Introduction to BP Preparation Resource* vocabulary* textbookPass Cambridge VantageTeamwork, Entertaining a client, Brand power, New premises, Health andsafety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以 Brand power 举例说明：1掌握商务词汇短语E.g. to buy/develop/launch/sell/test/own/stretch/damage a brandE.g. brand image/leader/loyalty/name/power/stretching2掌握相关商务知识E.g. Explain why you brought one of the products.strong sense of brand loyaltyreasonable pricegood after-sales servicereliability of the productgood and consistent qualityuser-friendly designgood value for moneyin style3掌握相关背景知识Tesco, J Sainsbury, AsdaWorking in English* mock exam papers: 9 sets、Register for BVwww.neea.edu.cn、Business ResearchAnswering business studies questionBusiness Studies is a skills based subject which tests studentsability to usetheir knowledge. There are four basic skills:Level OneDescription/IdentificationLevel TwoExplanationLevel ThreeAnalysisLevel FourEvaluationTogain the highest grades, candidates must show evidence of the higherskillsKeyKeyKeyKey typestypestypestypes ofofofof questionsquestionsquestionsquestionsResponsesResponsesResponsesResponsesshould:should:should:should:Identify/state/describe.make a pointExplain/outlinemake a point anddevelop itDiscusspresent two sidesof the debateExamine/assess/analyse.make a point anddevelop fully with some question of itCritically assess/to what extentexplain both sidesand evaluateHowHowHowHow totototo answeransweransweranswer questionsquestionsquestionsquestionsExampleExampleExampleExample question:question:question:question:What determines the price of a product?ExampleExampleExampleExample answer:answer:answer:answer: The price of a product is influenced by the costs. 1 1 1 1 This is because firms have to charge a price which is greater than costs tomake a profit. 2 2 2 2 However in the short run a firm may sell a product at a loss. This may beto gain market share or because the product is still at the introduct