AAccelerator principle加速原理Accessibility可接近性Accessory equipment附属设备附属设备Action行动/活动Adopter采用者采用者Adoption rate采用率Advanced computer technology先进计算机技术Advergaming广告游戏广告游戏Advertising广告广告creative decision创意决策defined定义effects of效果market share市场份额media decision媒体决策types类型Advertising appeals广告诉求广告诉求Advertising campaign广告运动广告运动Advertising economies广告Advertising media, compared广告媒体，比较Advertising objective广告目标广告目标Advertising response function广告反应函数广告反应函数Advocacy advertising倡导广告倡导广告African Americans marketing toU.S. regional patterns非裔美国人向非裔美国人营销美国区域模式Age and family life-cycle stage年龄和家庭生命周期阶段Age segmentation年龄细分Agent/broker channel代理商/经纪商渠道AIDA conceptAIDA 概念概念Allowances津贴Alternative media其他媒体 （p236）Amae御前注：日语，娇宠、依赖之意American values美国的价值观Anchor stores主力店Applied research应用研究应用研究Asian Americansmarketing to亚裔美国人向亚裔美国人营销Assurance保证性保证性ATC平均总成本Atmosphere氛围氛围Attention注意Attitude态度态度Auctions, online拍卖，在线Audience selectivity受众选择性受众选择性Audit, marketing审计，营销Automatic vending自动售货自动售货AVCAVC（平均可变成本）Average total cost (ATC)平均总成本（平均总成本（ATC）Average variable cost (AVC)平均可变成本（平均可变成本（AVC）BB2B e-commerceB2B 电子商务B2B online exchangeB2B 在线交换Baby boomers婴儿潮婴儿潮Bait pricing引诱性定价引诱性定价Bar codes条码Barter易货（贸易）Base price 基准价基准价Base price fine-tuning tactics基准价微调技巧Basic research基础研究基础研究Basing-point pricing基点定价基点定价BehaviorScan行为扫描行为扫描注：一款营销研究的产品，见注：一款营销研究的产品，见p127Belief信念信念Below-cost pricing低于成本的定价Benefit segmentation利益细分利益细分Best customers最佳顾客Blogging博客corporateintegrated marketing communicationsmarketing researchnoncorporateopinion leader企业整合营销沟通营销研究非企业意见领袖Body image外在形象Bots机器。注：参见 shopping bots 购物机器Boycott抵制Brainstorming头脑风暴（法）头脑风暴（法）Brand品牌品牌Brand equity品牌资产品牌资产Brand experience品牌体验Brand image品牌形象Brand loyalty品牌忠诚品牌忠诚Brand mark品牌标志品牌标志Brand name品牌名（称）品牌名（称）Brand switchers品牌转换者Brandingbenefitscobrandinggeneric products v. branded productsindividual brands v. family brandsmanufacturers brand v. private brandstrademarks品牌化利益联合品牌化无品牌产品 v.有品牌产品个别品牌 v.家族品牌制造商品牌 v.私有品牌商标Break-even analysis盈亏平衡分析盈亏平衡分析Break-even point盈亏平衡点Break-even pricing盈亏平衡定价Budget, marketing预算，营销Build-to-order订单生产Building relationships建立关系Bundling捆绑Business analysis业务分析业务分析Business buying behavior业务购买行为Business format franchising经营模式特许Business marketingB2B Internet marketingbusiness buying behaviorconsumer marketing, compareddefinedInternetMajor categories of business customersNAICSRelationship marketing/strategic alliancesRelationships in other culturesTypes of business products业务市场营销B2B 互联网营销业务采购中心消费者营销，比较定义互联网业务顾客的主要类别北美行业分类系统关系营销/战略联盟其他文化中的关系业务产品的类型Business markets segmentationbuying processcompany characteristicssix segmentation steps业务市场细分采购过程公司特征细分的六个步骤Business meetings商业会议Business mission业务使命Business product(industrial product)业务产品（工业品）业务产品（工业品）Business services商业服务商业服务Business-to-Business electronic commerce业务对业务业务对业务 电子商务电子商务Business-to business online exchange业务对业务在线交换Buy在消费者市场中，翻译成购买在消费者市场中，翻译成购买在业务市场中，翻译成采购，在业务市场中，翻译成采购，下同下同Buyer购买者购买者Buyer considerations购买者的考虑因素Buyer for export出口购买商Buying behavior购买行为Buying center采购中心采购中心Buying decision type采购决策类型Buying influence采购影响力Buying power购买力Buying processes购买过程Buying situations采购环境CCAFTA中美洲自由贸易协定Campaign evaluation(广告)运动评估Campaign management活动管理活动管理Cannibalization自损自损Capital-intensive资本密集资本密集Capturing customer data获取顾客数据Career opportunities职业机会Cash cow现金牛现金牛Cash discount现金折扣现金折扣Catalogs目录Category killers品类杀手Cause-related marketing善因营销善因营销CCOs首席顾客官Central American Free Trade Agreement (CAFTA)中美洲自由贸易协定Central-location telephone (CLT) facility中心控制电话（中心控制电话（CLT）设施）设施Chain stores连锁商店连锁商店/连锁店连锁店Changing beliefs改变信念改变信念Channel渠道渠道Channel captain渠道巨头Channel intermediaries渠道中间商Channel leader渠道领袖渠道领袖Channel members渠道成员渠道成员Channel partnering渠道伙伴渠道伙伴Channel power渠道权力渠道权力/渠道力渠道力Channels of distribution. See marketing channels分销的渠道。参见营销渠道Chief customer officers (CCOs)首席顾客官（COOs）CI竞争情报City government市政府Closed-ended question封闭式问题封闭式问题Closing the saleCLT facility中心控制电话（CLT）设施Cobranding联合品牌化联合品牌化Code of ethics伦理准则伦理准则Cognitive dissonance认知失调认知失调Cold calling意外访问意外访问/冷电冷电Commercialization商业化Communication沟通沟通/传播传播Community shopping centers社区购物中心Company characteristics公司特征Comparative advertising对比性广告对比性广告Compatibility兼容性Competitioncompetitive advantagepersonal sellingpricingsabotaging new product marketing竞争竞争优势个人推销定价Competitive advantage竞争优势竞争优势building sustainablecostdefinednicheproduct/service differentiation建立持续竞争优势成本定义利基产品/服务差异化Competitive advertising竞争性广告竞争性广告Competitive factors竞争因素Competitive intelligence (CI)竞争情报竞争情报Competitor竞争者Competitors customers竞争者的顾客Compiled list编撰名单编撰名单Complementary branding互补品牌化Complexity复杂性Component lifestyles多样生活形态多样生活形态Component parts组成部件组成部件Computer-assisted personal interviewing计算机辅助人员访谈计算机辅助人员访谈Computer-assisted self-interviewing计算机辅助自主访谈计算机辅助自主访谈Computer technology计算机技术Concentrated targeting strategy集中性目标市场选择战略集中性目标市场选择战略Concept test概念测试概念测试Conceptual learning概念式学习Conformity一致性Consideration set考虑集Consultants顾问Consultative selling咨询型销售Consumer behavior消费者行为消费者行为Consumer debt消费者负债Consumer decision making消费者决策制定消费者决