Native vs Web vs Hybrid Mobile Development ChoicesJason Grigsby Web Visions 2009grigs on Twitter jasoncloudfour.com cloudfour.com userfirstweb.com mobileportand.comEarly 2008“Its about usage. Not units” Number of queries on Google search from iPhones surpassed those from Symbian-based phones in the days after Christmas. Nokias Symbian-based phones are 40% of the market worldwide. German iPhone users consume 30 times more data. 95% of iPhone customers regularly surf the Internet. Data services revenue increased from $2.7 billion in 2005 to $6.9 billion in 2007. Google sees 50 times the number of searches using the iPhone than any other mobile device. They were so surprised, they asked their engineers to check the logs to make sure it was correct. This is why major companies, Google, Quicken, etc. are all launching iPhone-optimized services despite the iPhones 1% market share.Surprise Story of 2008Flickr photo by Drift Words: http:/www.flickr.com/photos/44124413076N01/11846265/Web 2.0 Web-based Apps Services & Mashups Software as Service Cloud ComputingiPhone App Store Native Apps Few APIs between apps No Recurring Revenue Local StorageFlickr photo by Civisi: http:/www.flickr.com/photos/civisi/2611679744/http:/www.readwriteweb.com/archives/top_10_web_platforms_of_2008.phpCarriersApp StoreOpennessEntry CostRevenue SplitRestrictionsReleasesMicropaymentsClosed, Seek permissionOpen to anyone who signs agreementThousands of dollars$9960/40 to 50/5070/30ManyFewDifficult, Timely1 to 2 weeksInconsistentiTunes for every phoneWhat makes the App Store successful?http:/blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123http:/www.newsweek.com/id/174266 http:/businessweek.com/0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm30 million devices40,000 apps1 billion downloadsGold Rush was OnSource: http:/gizmodo.com/5199933/giz-explains-all-the-smartphone-mobile-app-storesRingtone Apps(FYI: Justins app is out soon. FitnessTrack. $2.99)http:/twitter.com/justin/status/1210786170 http:/furbo.org/2008/12/09/ring-tone-apps/ http:/furbo.org/2009/02/16/raising-prices/037507500112501500001.993.995.997.999.9911.9913.9915.99+Ringtone Appshttp:/148apps.com/10000Brutally Honest iPhone App Sales: $32k Spent vs. $535 Revenuehttp:/www.streamingcolour.com/blog/2009/03/09/the-numbers-post-aka-brutal-honesty/DappleThrowaway Appshttp:/www.pinchmedia.com/appstore-secrets/Throwaway Appshttp:/www.pinchmedia.com/appstore-secrets/Pinch Medias ConclusionsUsers stop using the average applications quickly.Long-term audiences are generally 1% of total downloadsPaid apps retain users longer, but still steep drop off.http:/www.pinchmedia.com/appstore-secrets/Success Determined by Top Lists & Featureshttp:/appcubby.com/blog/files/financial_realities.htmlMore Open No Gatekeeper96% Approved(what about that 4%?)10 Rejected Applicationshttp:/www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.htmlObama TrampolineMyShoeI Am PoorThe South Park AppPull My FingeriBoobsSlasherMurderdomePodcasterFreedom Time“Even though my personal political leanings are Democratic, I think this app will be offensive to roughly half our customers. Whats the point?“ Steve Jobshttp:/www.pcworld.com/article/159887-2/rejected_10_iphone_apps_that_didnt_make_apples_app_store.htmlhttp:/twitter.com/trent_reznor/status/1681690305http:/bits.blogs.nytimes.com/2009/04/30/the-hundred-million-dollar-mobile-app-question/iPhone Only Part of World Wide Market050001000015000200001794974434714 4079 3195327437SymbianRIMWindows MobileiPhoneLinux Palm OSOtherQ4 2008 Smartphone Sales Thousands of Unitshttp:/www.gartner.com/it/page.jsp?id=9101121.RIM BlackBerry Curve (all 83XX models)2.Apple iPhone 3G (all models)3.RIM BlackBerry Storm4.RIM BlackBerry Pearl (all models, except flip)5.T-Mobile G1iPhone Only Part of US MarketQ1 2009 Sales According to NPDhttp:/www.npd.com/press/releases/press_090504.htmlBlackberry 50% Marketshare3.3 BillionMobile phone for half the planet.Flickr photo by Pingnews: http:/www.flickr.com/photos/pingnews/370061022/3.3 Billion in PerspectiveSource: http:/communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http:/communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html2007 SMS Revenue: 100 billionFlickr photo by Vlastula: http:/www.flickr.com/photos/vlastula/450642954/2007 SMS Revenue: 100 billionBox Office DVD Sales & Rentals Music Industry Video GamesCombinedFlickr photo by Vlastula: http:/www.flickr.com/photos/vlastula/450642954/BMW Turned $70k MMS into $45M RevenueFlickr photo by Andr-Batista: http:/www.flickr.com/photo_zoom.gne?id=408700622&size=oObjective CJava MEWebOSC+.NET Compact BREWDalvikVisual BasicCSymbianWindows MobilePalmGoogle Mobile App ChallengesPressure from CEO for rapid releases10+ platforms to supportOver 100 different buildshttp:/www.flickr.com/photos/83731031N00/445924458/