The following three reasons arouse my strong interests in your program.First, it has been my career dream to be a leading role in media industry for a long time. I have been intentionally engaging myself in a broad range of activities and internships of media during my university life, which improved my capabilities of critical analysis and research. From these experiences I know deeply how powerful potential force the new media has. The unique characters of the new media such as no boundary, intercommunion and novelty decide the new medias huge market. I think the Chinese media market will become more mature and stronger if we combine the traditional media and the new media well. Second, I think my inherent abilities match well with the demanding requirements of working with new media. For one thing, I always keep the keen sense to the new communication medium and I have the good insight into their essential values. Once I successfully boosted the sale of a childrens mp3 by making use of the childrens blog when I did a part-time job in a childrens digital product company. For another thing, I have an instinct for learning new communicative technologies. For instance, I studied the e-book software by myself and helped to establish my universitys first E-journal.In addition, the more important reason is that your program which provides not only the new media courses but also the communication and media economy courses just meets my needs. And your college offers high-class teaching staff, demands a strong work ethic and possesses modern educational facilities. Besides, studying in Hong Kong will help me access to international academic resources, which must be helpful for my future self-development in Hong Kong or mainland.I expect to get insightful knowledge, develop an international perspective, and get well prepared for a noble new media career by taking your program . And I would appreciate it if you would favorably consider my application.