1Home InnsTra ClassDaisy Number162Outline1.The Background of Home Inns2.The Glorious Achievements of Home Inns3.The Management Ideas of Home Inns3.1.Convenience3.2.Warmth3.3.Comfort3.4.Value4.Broad Prospects of Home Inns4.1.Rapid Growth 4.2.Favorable Enviroment and Bright Future5.Conclusion3Good morning,everyone.Im Daisy. Number sixteen. Today Id like to tell you about an famous franchise company, Home Inns.In my brief presentation we will begin by the background of Home Inns. Then Ill give an overview about its glorious achievements. Further more, Ill introduce its management ideals. And finally Id like to talk about its prospect and some oppinions about its future development. If you have any questions, Ill be happy to answer them at the end.1. The Background of Home InnsSo lets look at the background Home Inns.Home Inns, a comprehensive hotel, based in Beijing, has started chain operation in June 2002. It created by Capital Travel Groupwith the largest capital in China, and Xiecheng Travel Webthe biggest hotel distribtor in China investment management.Modest life, natural life (适度生活，自然自在） is the hotels theme.Using the experience of other econnomy hotel in European and American for reference, Home Inns provides the clean and warm hotel product ,including accommodation, dining and amusement, to all kinds coustomers,.2.The Glorious Achievements of Home InnsHome Inns aims at building up the renowned brand of Chinese Econnomy Inns. Reviewing the pass, we can find that Home Innshonnors were legion. Here I can show you some of them.In February, 2003.Home Inns was awarded the honourable title of Top 20 of Chinese Hotel Chain.（2002 中国饭店业集团 20 强）Also in July, 2004, Home Inns was the only one economy hotel to won the The Vanguard of Chinese National Brand of 2004 Hotel. (2004 年中国饭店业民族品牌先锋) Whats more, in February, 2008, the trademark of Home Inns was elected the Chinese Wellknown Trademark.Home Inns make a great progress in 2010,. First of all, the occupancy rates in the fourth quarter reached 92.9%. Secondly, expiring on the end of December, Home Inns had over 900 chain hotels thoughout the country, covering more than 160 cities. Last 4but not the least, Home Inns gross 530 billion RMB ( matched 80.4 million dollars about ), and net profit of 359.5 billion RMB ( matched 54.5 million dollars about ).3.The Management Ideas of Home InnsThe mainly management ideas are four, convience, warmth , comfort and value.3.1.Convenience Convience means Home Inns is located at a appropriate position with traffic convenience. And it also provides shuttle bus service, limousine service for some customers. 3.2.Warmth Warmth refers to the kind greeing and tender care.3.3.Comfort Comfort absolutely means Home Inns promise to try their best to make every customer comfortable with their professional services. 3.4.Value Whats more, value is the meaning of the reasonable price and high quality services.4.Broad Prospects of Home Inns4.1.Rapid Grouwth Built up in 2002,Home Inns entered its period of rapid growth during the next 3 years.Here you can see. The total chain hotels are in rapid upward trend since 2002 to 2010. In June 2002, its twenty chains hotels. In November 2005, there are 61. Then, in May 2006, its 131. And in December 2010, its 900. 4.2.Favorable Enviroment and Bright Future It is said that nowadays abundant market demand provide a advantageous situation to economy hotels rise and development.Due to the beatiful surroundings, convienit traffic and cheap price, economy hotels have the strong competitive ability. Many professionals see huge potential in the economy hotel sector.And here is a form about Home Inns.55.ConclusionHome Inns got a rapid development in the pass several years because of the favorable environment and advanced management and it has a bright future. Also Home Inns set a successful model for other economy hotels.