2014年中国手机游戏年度2014China Mobile Game Market Annual Research Report（ 内 部 精 简 版）iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved目录CONTENTS 2014 2014 2014 2014 2014 2014 2014Q4 2014Q4 20142014概念定义手机游戏手机单机游戏手机联网游戏TCP/IP手游玩家iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved20142014中国手机游戏市场规模2014Q483.95.5%2014281.22014Q42014Q4iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved2014中国手机游戏市场用户规模20144.742014Q42014Q42.6%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved2014中国手机游戏行业年度聚焦201461.52014IP(ONE PIECE)ZHELLO KITTY97IPIP版权争夺白热化2014872014126游戏公司疯狂上市20141220141220152明星争相代言手游201471.6201431跨界投资空前活跃iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved2014中国游戏领域融资事件分布2914151298888571012345678910111220142014年中国游戏领域融资事件轮次分布iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved201413339.1%/33.8%A9.0%B201414.8BCMGE20143Jefferies78701.242014中国游戏领域上市公司案例分析iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved-100-50050100150%CMGECYOUPWRDDSKY120152111RMB=0.1599 22013Q42014Q3 3=-/*100% =-/*100%2014CMGE20%2014年中国游戏领域上市公司表现案例2014Q4中国手机网游榜单曝光率排行榜2014Q468.0%63.6%2014103DMMORPG3D2014Q4CMGE28.6%2014Q4IPIPIPiiMediaResearchTop10iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right ReservediiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved精品游戏介绍（动作格斗类）YYAppStoretop5iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved精品游戏介绍（即时战斗类）PK2014ARPGApp StoreTop3Top720ARPG精品游戏介绍（卡牌类）3.0AppStoreiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved精品游戏介绍（角色扮演类）20143DRPGiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved2014精品游戏介绍（射击类）iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right ReservedFPS3D! !2014全民手机游戏时代逐渐到来2014年中国手机网民玩的手游类型201473.2%26.8%12.7%14.0%46.5%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved男性手机网民更加关注手游市场动态iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved手机应用商店成为手游玩家了解手游的主要渠道68.4%35.4%29.1%100%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved影响手游玩家选择手游的游戏内部因素58.9%53.2%51.3%100%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved影响手游玩家选择手游的游戏外部因素100%53.8%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved手游玩家最爱在手机应用商店下载手游100%60.8%29.1%QQ27.2%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved60.9%的手游玩家平均每日游戏时长在10-30分钟2014年中国手机游戏玩家每日游戏时长3.4%1060.9%10-3018.3%30-117.4%1iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved手游玩家玩手游时的场景分布63.5%60.9%/44.4%/100%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved2014手游玩家玩手游的类型盘点201479.1%58.3%55.7%100%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved56.5%的付费手游玩家平均每月累计付费在20元以内2014年中国手机游戏玩家实际付费比例近3个月，中国手机游戏玩家每月付费区间分布97.2%2.8%337.0%10-2019.5%103.7%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved中国手机游戏玩家主要付费内容55.6%51.9%VIP44.4%100%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved“累觉丌爱”依旧是玩家放弃手游的第一原因100%60.5%25.5%56.1%22.3%iiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved2014Q4中国手机单机游戏榜单曝光率排行榜2014Q4258.1%45.6%339.6%2014Q3TOP104iiMediaReasearchiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right ReservediiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Researsed附录：2014中国游戏领域融资事件汇总公司公司简介轮次金额投资者CMGEC7870Jefferies/AForgameIPO1600/IPO1.9/A/1000/F-PreIPO1000A900CocoaChinaF-PreIPOQualcommKtplayA/IPO/A1Egret EngineA1000CocoaChinaE/BACapstone Gaming/2014AiiMedia ResearchiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Researsed附录：2014中国游戏领域具体融资事件（1）公司公司简介轮次金额投资者/Vanchu/B1000/91A2000/A/300A/BITGAMESAiDreamSkyIPOmo9/CVentechA/A2000/APPSNSNextBig/3WA3000/A1.6iiMedia ResearchiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Researsed附录：2014中国游戏领域具体融资事件（2）公司公司简介轮次金额投资者SDK/SDKA/A2/A50066RPGA/A/AAOurgameIPOOurgameF-PreIPOA/Jamojoy100OurgameF-PreIPO500/A3/D2000/TalentwalkerCiiMedia Research附录：2014中国游戏领域具体融资事件（3）公司公司简介轮次金额投资者/B1.5/2.3ThatgamecompanyB700BenchmarkMMORPG/200/A75wan.cnA/B/A1000/IPO360/A/200/A1000Sevenga/IDGiiMedia ResearchiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved附录：2014中国游戏领域具体融资事件（4）公司公司简介轮次金额投资者YeahMobi/NDP MediaA1500/11/A/B1/A750FunPlus/B7400/Nibiru/A/Mad HeadA7000ForgameDreamobi/HappyFishGames/iOSUCWEB/C5000/B1.3/Ourgame1/2500/A/iiMedia ResearchiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved附录：2014中国游戏领域具体融资事件（5）公司公司简介轮次金额投资者/A1000/h5/TOP25iDreamSkyF-PreIPOBITGAMES/B/Q/A/C8000/SAIF; /91ACT/AIDG/iiMedia ResearchiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right Reserved附录：2014中国游戏领域具体融资事件（6）公司公司简介轮次金额投资者PulupuluO2OA/A/IPO25.4AppFameA/B3000/A/A3/Tea yelp1000/Play800A3000/Capstone Gaming/ 2014/Q/NeBulium GamesGolden Dream/iiMedia ResearchiiMedia ResearchCopyright 20072015 iiMedia ResearchAll Right ReservediiMedia ResearchCopyright 20072015