这里提供个免费的外贸平台给大家：这里提供个免费的外贸平台给大家：www.sfyh.comwww.sfyh.com 本文档由实惠网外贸论坛（本文档由实惠网外贸论坛（http:/bbs.sfyh.com ）欢迎加入实惠网外贸论坛，实惠网外贸论坛）欢迎加入实惠网外贸论坛，实惠网外贸论坛里面有很多外贸资料可以下载的，外贸资料分享专区：里面有很多外贸资料可以下载的，外贸资料分享专区：http:/bbs.sfyh.com/index.php?gid=69 这里提供个免费的外贸平台给大家：这里提供个免费的外贸平台给大家：www.sfyh.comwww.sfyh.com Lesson One Overview of foreign trade and business letter writing Correspondence in a written form is more reliable. Scenario: Golden Apple Trading Company export-oriented Business scope: shoes and clothes (USA office, Japan office, South Asia Scope of business: electronic products, including electronic dictionaries, mobile phones, electronic watches, pens, digital cameras, MP3/4 players, computer cars, toys and bikes, earth-ware for daily life, home appliances/white goods, electronic devices Target countries/regions: USA, Japan, South Korea, North Korea, Start from scratches How to find potential clients? Business portal sites, eg, Alibaba Consulates of foreign countries in China Industry Associations Advertisements Industry conferences Overseas travels Websites, including alibaba.com; ebay.com Foreign newspapers online, classified ads A bottle of juice is sold at Yuan 6 in Chinese shops. Possible costs: Export duties, Extra freight, extra insurance, Customs-related fees (Yuan 6*1-VAT rebate+ Export duties, Extra freight, extra insurance, Customs-related fees)/6.78 (exchange rate) = $1.85/bottle A bottle of juice is sold at $2/bottle in American shops. Offer: $1.95/bottle VAT rebates Import duties, extra freight, extra insurance, Customs-related fees, ($1.85*1+VAT rate+ Import duties, extra freight, extra insurance, Customs-related fees) = $2.05/bottle * exchange rate (6.78) = Yuan 13.9/bottle Value-added tax (VAT) Negotiations: price talks Happy Sino makes an offer: $2.05/bottle US Globe makes a counter-offer: $1.90/bottle Happy Sino and US Globe make a deal at $1.98/bottle. Contracts/orders US Globe pays a down payment to Happy Sino. Bill of lading (B/L) I. Business letter writing: 1. Components: Letter head （senders address） Date Receivers name Inside address (receivers address) 称呼 salutation 内容 body/message Complimentary close 署名 signature cc: all students of Class 10 of Grade 2008 to be continued continued II Format p 6-8 1. traditional with indentation 2. block format 3. modified block format Addressing of an envelope Receivers address in the lower middle part. Senders address in the top left hand part. Room 123, Dormitory Building No. 7 East Campus of Huaihua College Hecheng District, Huaihua City Hunan Province P. R. China 418008 Room xxx, XXX Building 1515 West Nanjing Road Huangpu District, Shanghai P. R. China 200000 Gossip stops with wise people. Lesson Two Establishment of business relations Basic means to contact potential business partners? - email - snail mail - telephone calls - fax - instant messages - personal visits Business portal sites, eg, Alibaba, Ebay. Foreign newspapers online, classified ads Industry conferences Overseas travels/visits Where to find potential business partners? - international banks - industrial and commercial associations - Chinese embassies/consulates in foreign countries - Foreign embassies in China - the Internet words: introduce Messrs. Prospective Fall within the business scope of xxx Company Our business scope covers xxxx Enter into a certain relationship with Enter into an agreement with sb Embark on sth Upon/on sth/doing sth On arriving home, he switched/turned on the computer. avail oneself of sth: make use of, utilize be in a position to do sth: have the ability to do specify: explain in detail specifications: under separate cover await: wait for express mail: UPS, Fedex, DHL for ones reference: for ones information enquire for/about; enquire of sb about sth enquire into sth: look into enquiry query specialize in sth a surrender acceptance city Chinas accepting Japans surrender in the war of resistance against Japan Jet lag On the bell Phase: stage Run-down: shabby and old Vibrate: vi Vibrant: full of activity Mayhem: turmoil Mini presentation task: 1. give a short welcome speech to visitors from an overseas client. What to say? - greetings - purpose of their visit and desired results of both parties - concluding comments/remarks Translation ex: 1.贵公司想要与我公司在纺织品行业建立业务关系，我们表示热烈的欢迎。 2.我公司专门出口中国生产的皮鞋，希望能与贵公司在该产品方面建立业务关系。 1, Your company has been introduced to us by Messrs. Freeman and Co. Ltd. as one of the biggest importers of light industry products in your country. 2, We are a state-run corporation specializing in the export of metal-ware. We have run this business for years, and have won a good reputation with our customers. 3, With a view to increasing the sales of our products in your region, we would like to establish business relations with your company. 4As a state-run company, we have specialized in the export of metals for many years and our products have got a good reputation amon