Business Models for the Social Mobile CloudTRANSFORM YOUR BUSINESS USING SOCIAL MEDIA, MOBILE INTERNET, AND CLOUD COMPUTINGContentsPreface: Theres an App for That!xiIntroduction: Turning Inside Out1PART ITHE TECHNOLOGY OF THE SOCIAL MOBILE CLOUD5Chapter 1A Remote Control for the World7The Three Technologies7Lessons from the History of the Internet9The History Lesson: Big Picture Thinkers Survive the Game12Build for the Social Mobile Cloud15The Time Is Now16Social Networking Is the Fastest Growing Technology Ever17The Cloud: The Connective Tissue18Buy a Smartphone Now20Chapter 2Social Means Connected: Compete with Yourself, Collaborate with Others23The Social Network24Co-Creation28Compete with Yourself29Sign Up for a Social Network Todayon Your New Smartphone30Your Employees and Business Partners in Social Networks32Chapter 3Mobile: The Great Untethering35The New Technical Capabilities36Connectivity38viiReality Redefined: The Physical World with Data Overlay40Life Streaming: Access to a Photographic Memory41Cyborg42BYOD and the Consumerization of IT43Chapter 4Plug Yourself into the Cloud45Four Key Technologies45Benefits of the Cloud Are Heavenly for Business47Drawbacks of the CloudJust Like Any Grid48Leveling the Playing Field49Plug Yourself into the Cloud50PART IIHOW BUSINESS WILL BE CHANGED BY THE SOCIAL MOBILE CLOUD51Chapter 5ADAPT: Adapting to Change53Technological Changes53At the Core of Todays Change: Transaction Cost Economics56Chapter 6Persistent Digital Engagement: The New Digital Consumer59Customer Service Is the New Marketing61Connecting Digitally at the Physical Point of Sale61Embrace Transparency63Chapter 7Digitization: The Rising Value of Information in Products and Services65Innovation Drivers66Wireless Sensors in Everything and Everywhere67Application Programming Interfaces for Everything68Software Is Everywhere68Chapter 8Crowd Storming, Crowd Sourcing, Collaboration, Co-Creation71More People = Faster and Better Decisions72Group Collaboration = Faster and Better Outcomes72Extend Engagement and You Increase Value for Everyone73Chapter 9Hierarchy Will Yield to Networks, Remaking Organizations75Seniority and Control of Information75Finding New Business Model Solutions77viiiContentsChapter 10How We Buy: Redefining Shopping and Payment79Business Model Shift 1: For Retailers, the Customer Is in Control79Business Model Shift 2: Pay from the Comfort of Your Own Phone82Business Model Shift 3: Corporate Currencies85Business Model Shift 4: Insuring Corporate Currencies87Business Model Shift 5: Accepting (Multicurrency) Mobile Payments88Business Model Shift 6: Transforming the Purchase Experience with Mobile Payments89Chapter 11The Game of Work, the Work of Game93Business Model Shift 7: Turning Work into a Game93Business Model Shift 8: Data-Driven Decision Making and a Culture of Experimentation97Business Model Shift 9: Experience Is the Dominant Value103Chapter 12Work and the Workplace Reimagined105Forces of Change105Business Model Shift 10: Dynamic Networked Social Sales and Support Staff107Business Model Shift 11: Workforce Collaboration to Improve Safety and Quality110Business Model Shift 12: Transparency and Openness111PART IIIUNDERSTANDING CHANGE: HOW TO ADAPT TO THE SOCIAL MOBILE CLOUD117Chapter 13Understanding Change119Punctuated Equilibrium120Reinvention121Chapter 14Undoing Our Resistance to Learning123HIDE124Trains, Phones, Record Players: The Cause of What?135The Crucial Skills for Twenty-First-Century Success136Continuous Learning: Youre Either Growing or Shrinking137Chapter 15Systems Thinking141Looking at the Whole141Shifts in Focus144ContentsixTools to Assist with Optimizing Details145Interactive Data Visualization147Steps to Systems Thinking148Chapter 16Decision Making149SAFE149Committing to Adapting151The Continuously Iterative Business Plan153Chapter 17Seven Steps to Adaptability155Step 1: Why We Resist Change155Step 2: Embrace Data and Analytics156Step 3: Understand the Power of Social Collaboration156Step 4: Why We Resist Learning156Step 5: Use New Learning Tools157Step 6: Learn to Use Systems Thinking157Step 7: Decision Making157Afterword: Digital Transformation: What Will You and Your Business Look Like 10, 20, 50 Years from Now?159Appendix: PwC Thought Leadership on Social, Mobile, Analytics, Cloud (SMAC)165About the Author217Index219xContentsIntroductionTurning Inside OutEach successive technology in human history has changed how we produce and consumewhat today we might call the business environmentcreating winners and losers. Fifteen years ago the Internet began to sweep through the marketplace, enabling a set of innovations and creating a new set of companies across many establishedindustries.Theexistingbusinessesthatownedbookstores, travel agencies, video rental businesses, and media companies were challenged by these new companies, but in many cases continued on their pre-Internet paths rather than adapting to the direction these new companies were. As a result, many co