- 1 - Any redistribution of this information is strictly prohibited. Copyright 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved. Produced by: Any redistribution of this information is strictly prohibited. Copyright 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved. Retail Sector China December 2013 - 2 - Any redistribution of this information is strictly prohibited. Copyright 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved. Table of Contents I.Sector Overview 1. Sector Highlights 2. Main Sector Indicators 3. Retail Trade Indicators 4. Sector Forecasts 5. Retail Turnover 6. Enterprises and Employment 7. Average Wage 8. Retail Trade Major Segments 9. Consumption Expenditure Structure 10.Price Indices 11.Investment in Fixed Assets 12.Government Policy 13.Major Regulations List II.Retail Chain Stores 1. Main Subsector Indicators 2. Indicators by Business Category 3. Indicators by Industry Segment III.Commodities Exchange Markets 1. Commodities Markets Indicators 2. Commodities Markets Turnover 3. Commodities Markets Major Segments 4. Commodities Markets Types IV.Major Players 1. Top 20 Retailers in China 2. Suning Appliance Co., Ltd. 3. Shanghai Friendship Group Co., Ltd. 4. GOME Electrical Appliance Holding Limited 5. Yonghui Superstore Co., Ltd. 6. Sanlian Commercial Co., Ltd. V.Regional Distribution 1. Regional Distribution in 2012 - 3 - Any redistribution of this information is strictly prohibited. Copyright 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved. I. Sector Overview - 4 - Any redistribution of this information is strictly prohibited. Copyright 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved. Sector Highlights Chinas retail sector volume reached over RMB 8.3tn and accounted for 16% of the countrys GDP in 2012, up from just 10% in 2006. The sector has posted double-digit growth since 2000 - a clear indication of the fast economic growth and rising consumption power of the Chinese population. Despite a recent slowdown in GDP growth, affecting the dynamics of retail sales, the sector still has ample development opportunities and is expected to continue growing in double-digits over the next five years. Sector Development Trends Sector Competition Foreign Players The sector was liberalized and opened to foreign investors to a greater degree after 2004 and has now entered a phase of upgrade and transformation, consolidation and fast growth of modern retail formats. The process of consolidation amongst enterprises started around 2005, with bigger retail chains acquiring or merging with smaller ones that operate in the regions in order to expand their nationwide networks and competitive positions. Another trend is the move from a single neighborhood store model to a multi-business model and a bigger customer focus with the establishment of more specialty stores and a better customer targeting, dividing stores into various grades, styles and setting different policies for different city tiers. The competition in the sector is intense and has increased in the past 2-3 years. A growing rivalry is being observed between traditional and online store retailers, suppliers and other retailers, domestic and foreign retailers, with foreign chains posing a serious challenge to domestic ones. Competition pressure has led to price wars between local suppliers. In August 2012, an escalating price war between Tokyo Department Store, Suning Appliances and Guomei resulted in intervention by the National Development and Reform Commission. These developments and the rising wages and rent costs challenge the market players and require faster sector upgrade and standardization. More than 25 of the worlds leading retail chain operators were present on the Chinese market in 2004, operating on a limited basis or through joint ventures. According to data from the National Bureau of Statistics, there were 901 foreign-funded enterprises and 791 enterprises from Hong Kong, Macao and Taiwan, operating in the retail trade sector in China in 2011. This number was 793 and 504 in 2009, respectively. The sector has become attractive to foreign investors after its deregulation in 2004, despite the unofficial barriers and complicated administrative, registration and operational procedures reported by companies and industry analysts. One of the easiest ways for a foreign company to enter the market is by forging various partnerships with local companies. - 5 - Any redistribution of this information is strictly prohibited. Copyright 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved. Source: Comments Main Sector Indicators The total retail sales of consumer goods amounted to RMB 20.7tn in 2012, which also includes the hotels, restaurants and coffee bars (HOR