第三章 关于计划的 一般理论Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.一、计划的概念 计划是关于组织未来的蓝图，是对组织 在未来一段时间内的目标和实现目标途径的 策划和安排。互动环节互动环节：从秦池公司的案例思考企业为什么要制定计划呢？ Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.二、计划的类型使命或宗旨使命或宗旨表明了企业的基本目的、作用或任务。各种有组 织的活动，只要有意义，就应该有使命或宗旨。 目标或目的 战略多年来，军队使用“战略”这个词，是指针对敌人可能或不 可能做的事情而制定出来的总体规划。 政策政策也是计划，因为政策是指导或沟通决策想法的全面陈述 或诠释。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.规则 规则阐明了具体的必须要做到的或不能做的要求，而且没 有例外的余地。程序程序也是计划，是用来处理未来活动所需的一种方法。规划 规划是综合性的计划，包括目标、政策、程序、规则、任 务分配、步骤、要使用的资源等。预算Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.互动环节：你目前有什么最想达成的计划？为此你会采取怎样的步骤？Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.自我评价测试：你是否是一个优秀的自我评价测试：你是否是一个优秀的 计划者？计划者？我的个人目标已经清楚地写在纸上了。我的多数生活都是浮躁而无规律的。我很少能快速做出决定。我准备了一本台历或约会记录来提醒我要做的事 。我把要做的事情归类为“行动”和“延期的行动”。我通常为我要做的事情确立开始行动的日期及最 后期限。我通常征询他人的意见。我相信一切问题都可以立即解决。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.三、如何制定一项完善的计划收集资料，进行情况分析可选择的目标和计划 综合平衡实施监督和控制Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.四、关于计划的典型见解 计划是计划部门的事，和其他管理 人员无关当环境不断变化时，计划也要不断 调整，因此计划的意义不大计划是一种约束，会降低组织的灵 活性 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.五、制定计划的几种具体方法环境扫描预测基准化Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.六、制定具体计划的实例制定具体计划的实例以商业以商业 计划书为例计划书为例 商业计划书要点商业计划书要点 1、简介 A.企业的名称和地址 B. 主要负责人的姓名和地 址 C.企业的性质 D.融资需求陈述 E.报告的保密性陈述2、行业分析 A.未来展望及趋势 B.竞争对手分析 C.市场细分 D.行业预测.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.3、风险投资概要A.产品 B.服务 C.企业规模 D.办公设备和员工 E.企业家的背景资料 4、生产计划A.制造过程 B.工厂 C.机器和设备 D.原材料供应商的姓名. 5、营销计划A.定价 B.经销 C.促销 D.产品预测 E控制.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.6、组织计划A.所有权形式 B.合作人或主要股东的资格认定C.领导权限 D.管理层背景E.组织成员的任务和职责 7、风险评估A.评价企业弱点 B.新技术 C.应急计划Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.8、财务计划A.预计收入 B.现金流量预测C.预计资产负债表 D.盈亏平衡分析E.资金来源及运用 9、附录A.信件 B.市场调查数据资料C.租赁或合同 D.供应商的报价表.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.本章节要点回顾： 1、计划的概念 2、制定计划的步骤 3、了解三个关于计划的典型见解的正误 4、举例说明什么叫基准化 5、制定一个郊游或晚会活动计划Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.再见！Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.