Q有Q道 腾讯QQ电子商务案例分析Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.内容提纲公司简介电子商务模式分析关键成功因素及核心能力分析MSN VS QQ意见及建议Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.腾讯发展历程 机遇与挑战 1998年11月1999年2月2001年6月腾讯公司成立腾讯成为中国首家盈利的互联网企业腾讯QQ诞生腾讯在全国范围内布局互联网业务腾讯市值超过1000亿腾讯成立公益慈善基金会2005年2007年5月2004年6月2007年腾讯香港主板上市Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.腾讯CEO 马化腾“有时候不辛苦但是压力大，有时候是 辛苦但是压力不大。”“我认为腾讯的成功，首先就是技术、 产品和用户感这个要非常强。第二，团 队稳健、股东架构稳健很重要。 ”“回顾腾讯10年业务的发展，其实就是 慢慢地试，有信心，步子才会逐渐大一 点。”“品牌不是自己封的，一定要有实实在 在的产品，满足到各个阶层的人，有口 碑、认可了，他会给你这个品牌赋予很 多内涵，自然会认可。” Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1.01999200020012003腾讯QQ发展历程2005200620072008200910.050.0256.0492.0580.5741.7856.2990.0QQ帐户注册人数单位：百万Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.腾讯电子商务战略及业务电子商务互联网增值业务互动娱乐业务网络媒体即时通讯业务无线网络增值业务形成“一站式”在线生活的战略布局 战略目标：腾讯公司的愿景是成为“最受尊敬的互联网企业”。在全球互联网行 业、全球华人社区不断强化腾讯的影响力，保持综合实力在全球前三名。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.即时通讯业务Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.网络媒体Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.无线互联网增值业务Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.互联网增值业务Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.电子商务Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.互动娱乐业务Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.腾讯电子商务模式经营理念“一切以用户价 值为依归，发展安全健 康活跃平台。”经营模式管理模式资本模式技术模式管理理念是“关心员工成 长、强化执行能力、 追 求高效和谐、平衡激励 约束。”支持10亿数量级海量数 据库存储和千万级的同 时在线用户的能力,全部 为腾讯自主知识产权,在 业界已经达到世界领先 水平腾讯具体的股权结构如下： MIH China(BVI)Limited 35.78%， ABSA 10.5%、 马化腾 13.15%、 张志东 5.12%， 其它公众和机构股约25%Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.4%其他(互动娱 乐业务等)10%移动及电信 增值服务66% 互联网增值服 务(比如QQ会 员收费等) 6%网络广告收入 腾讯盈利模式20.358 6.266 3.674总收入：30.327 单位：亿元 年份：2008年0.029Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.腾讯即时通讯平台商务模式图 移动运营商电信运营商用户腾讯IM即时通 讯平台信息流资金流Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1243界面设计十分 合理, 用户操 作简便 .准确的心理和情感定位 准确的市场 分析和使用 者定位多种功能兼融于一身, 用户操作自由随意 坚持“用户 第一”理念 关键成功因素Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.腾讯核心能力腾讯以IM为核心依托 ，以QQ为平台，以海 量用户为保障，低成 本地扩张至互联网中 几乎所有领域。 企鹅平台的“后发 制人”扩张模式。 “腾讯的核心竞争力不是简单的市场占有率，而是即时通讯的用户区和社区。腾讯每横向拓展一个新的盈利阵地，无需太多创新，无需太多市场推广投入，仅是凭借客户渠道的垄断性优势一点，就能获得令