龙湖杭州滟澜山项目 参观学习总结Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.本次参观杭州龙湖滟澜山主要为论证关于该项目 的一个传闻，即依托项目景观价值，开盘当日实现推 售房源去化80%。基于对杭州龙湖滟澜山缺乏持续性跟踪了解的前 提，下文将从销售接待处环境及样板区景观打造两个 点求证，以求管中窥豹，学习借鉴。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.滟澜山区位情况地铁1#线金沙湖滟澜山Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.滟澜山位于杭州东部中心金沙湖CBD板块核心位置 ，未来交通、商业、医疗、教育等基础配套条件为同区 域最优。目前推售的一期项目处于滟澜山整体地块最北侧， 即相对后期项目距离地铁一号线及金沙湖最远。目前该 项目着力主打地铁及湖景优势，既是借区域大势推售， 同时也是为拔升交通及景观资源更加突出的后期项目核 心价值作伏笔。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.销售中心及外围环境打造Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.道 路 及 工 地道 路 及 工 地道 路 及 工 地道 路 及 工 地道 路 及 工 地道 路 及 工 地道 路 及 工 地道路及工地样 板 示 范 区销 售 中 心 外 围 绿 化北滟澜山销售中心及样板区平面位置图样 板 示 范 区样 板 示 范 区样 板 示 范 区销 售 中 心Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.销售中心西侧及南侧均为道路及施工工地，通过 在销售中心外大面积设置组合绿化景观带，使之内外 界面鲜明，与周边的道路及工地形成明显的反差。从 而增加景观绿化对客户的视觉冲击。同时，在树种的选择在上，成功实现跨纬度全冠 栽植，如在一片葱绿之中，种植高纬度地区特有的白 桦林，更显色彩的丰富性。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.大面积种植高密绿植，内外界面分明、反差巨大Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.步道处设置情趣牌，即是点缀也是宣传Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.细部色彩的搭配组合随意且合理其下为漏水箅子Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.售楼处外设置休憩区的不少，但铺设地毯的不多。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1.6米以人为本，充分考虑客户实际使用舒适感低处放置仅供取阅的楼 书、折页等销售物料顶格、底部放弃物料放 置功能低处放置仅供取阅的楼 书、折页等销售物料顶格、底部放弃物料放 置功能高处与视线角度较小， 放置可直接观看或取阅 的户型单页Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.销售处空间功能布局合理，应是颇费心思的结果：控台设于右侧与入口平行，摒弃传统控台直面入口 的方式，既减小客户心理压力，也保证目视客户往来；模型区紧靠入口及控台，便于销售员接待讲解；户型展示区居于洽谈区之间，方便双方洽谈时户型 册的取阅讲解；财务室处于吧台旁边，紧邻控台与洽谈区，既保证 隐秘性，又保证便捷性；卫生间等功能区放在最左边，保证其相对独立性。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.休憩区控台吧台/财务室模型区洽 谈 区户型展示区洽 谈 区洗 漱 区 等售楼处入口样板区入口Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.项 目 区 位 模 型一 期 缩 放 模 型一期模型在一个大模型中，将项目区位模型、一期位置模 型、一期销售模型按照不同比例分块展示出来，使客 户对项目周边及自身大、小环境了然于胸。对于地块规整、多期开发且未来规划条件突出的 项目完全可以借鉴组合模型的使用也是一个亮点Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.销 售 中 心 外 围 绿 化北滟澜山销售中心及样板区平面位置图销 售 中 心样 板 示 范 区客户参观动线设计巧妙两个唯一：前往销售中心，外围高密绿植带中的蜿蜒小路是唯 一途径，使每一个客户瞬间经历视觉转换；前往样板区，必须贯穿销售中心而过，能够有效控 制接待动线，保证客户有效参观。销售中心 入口样板区 入口Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.样板区