龙湖标准化考察报告Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.前言在地产高端市场，“别墅专家”龙湖一直扮演着“输出标准、不断 创新、引领市场”的角色，无论是2008年公布的“别墅四大标准” 还是推广成都 “长桥郡”时打出的“龙湖13年别墅修为后的升华之 作，对自身的一次全新超越”，龙湖给人的感觉似乎更多是创新 与个性。殊不知，在这个对外强调创新的企业内部，对产品设 计却有严格的规定：“要求项目90%采用标准化产品，10%自行 创新。”龙湖在默默地走标准化的道路，只是她的标准化不是简 单复制，而是在继承的同时因地制宜并螺旋式上升。而比产品标准化更为明显的是龙湖运营管理和物业服务的标准 化，多年经验积淀后形成的运营体系和服务指引确保了“重庆龙 湖”成功模式的快速复制。龙湖自2004年开始启动全国扩张战 略，并立志在每一个进入的城市都成为业内领先的企业；短短 六年时间，龙湖成功布局全国11大城市并在多地奠定高端市场 领先地位。这一切，与其产品标准化、运营标准化、服务标准化密不可分 。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.目录龙湖产品标准化1龙湖运营标准化2龙湖服务标准化3恒大、龙湖标准化比较4Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.龙湖产品标准化1Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.龙湖产品标准化原则“积木理论”标准化的模块、个性化的拼合 龙湖将多年来开发各种业态的产品经验，形成了多个产品模块 ，在每一个产品模块的运作上总结形成了多项研发、建造的关 键品质管控点，建立了标准的知识文档、操作流程等，固化在 IT平台上，供不同的项目团队、地区公司复制运用。通过模块 标准化，龙湖确保了成功经验、成熟产品的快速复制。2008年，龙湖总部成立产品中心牵头产品标准化工作， 每三个 月召集城市公司研发部开会，讨论哪些模块可进行标准化 城市公司认领评审是否通过进入产品库年终奖金 。产品中心的成立将此前依托于信息平台知识库的资料进一步 系统梳理，使产品标准化工作更加清晰系统。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.龙湖产品标准化模块Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.滟澜山、香醍系列的 别墅、洋房均为标准 化的地中海风格。风格统一：自然、质 朴、乡村、温暖材质统一：木头、石 头和灰泥、赤陶屋顶 ，铁艺，百叶窗立面风格标准化滟澜山香醍漫步香醍别苑花盛香醍Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.立面做法标准化1、外墙文化石、文化砖; 2、紫砂陶土筒瓦; 3、断桥铝合金双层中空玻璃滟澜山香醍漫步香醍别苑花盛香醍香醍别苑花盛香醍Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.园林景观做法标准化园林景观是龙湖项目的一大亮 点，公司内部建立了完整的景 观标准：如“五重景观”、“全冠 移植”、“硬质铺地在20%以下” ，“常绿与落叶树种黄金比例4 ：6”等滟澜山花盛香醍Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1.强调住宅周边高绿化率 ，树木、花卉、绿草、 藤萝2.小径铺装材质、风格一 致，曲线构图园林景观做法标准化滟澜山香醍漫步花盛香醍蔚澜香醍Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.3.不设置大型中央景观区 ，也不设置大面积的水 景，重点在住宅之间的 景观打造，同时配以小 溪、喷泉、陶罐等小品 点缀4.关注细节，井盖、下水 道等加以美化，温馨提 示、增加情趣园林景观做法标准化蔚澜香醍香醍漫步Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 园林景观做法标准化5.随处可见的坛坛罐罐，用花草加以装饰Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.售楼处标准化全集团售楼处只有五种 标准，在风格、立面等 方面不允许随意改变香醍漫步，增加景观塔花盛香醍蔚蓝香醍Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.售楼处布局标准化北京香醍系列售楼处不仅风格、立面相同，内部装修、功 能分区也完全相同，蔚澜香醍更是完全复制花盛香醍售楼 处花盛香醍蔚澜香醍Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.户型设计标准化别墅地下一层设置为入 户花园及功能空间（满 足全通风采光设计）， 二层为起居室、餐厅， 三层为主人卧室设计多重庭院（入户庭 院、内庭院、后花园等 ）众多休闲回廊（入户回 廊、休闲露台等）卧室尽量朝南（3/4， 4/5）香醍漫步花盛香醍Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.其他部品的标准化滟澜山香醍漫步花盛香醍香醍漫步花盛香醍滟澜山有所 不同滟澜山花盛