MARKET ANALYSIS MARKET ANALYSIS FOR HIGH-END FOR HIGH-END SMARTPHONESSMARTPHONES. .sales analysis of Iphone 4 Why is iphone so popular?Market research analysis shows that: more than just iPhone itself can not be replaced, even more important is the creation of the Apple brand to success. Global brand ranking:Google,No.1;Apple,No,2. This is published by the company Brand Finance, but its competitor BrandZs survey shows that Apple brand worth more than Google, reached $153.3 billion, BrandZ assessments pursuant to part from the 200,000 consumer questionnaire. This shows that consumers trust the Apple brand. So, why consumer trust Apple?Why consumer trust Apple?1.Apples corporate culture; 2.successful sales strategy;3.distribution strategy;Apples culture1. the bitten Apple :,innovation, pay attention to wisdom, spirit, full of imagination and vitality.2. the leader, Steve Jobs has a keen sense of capacity and technology, make them can be transferred into Apples cool fun products expected by the average consumer, and that through a variety of marketing tools to stimulate consumption Successful marketing strategy1 .staff differentiation strategy, marketing is the crux of the emotional management, from the 1998 IMAC came out and 2001FIPOD was born, this is demonstrated very strong: jobs to tell IT industry, chip- based science and technology era is over, and in its place is a and consumers empathy . Apple is effectively calling the consumers emotions, thus facilitating demand, a differentiation strategy is more useful than ever.2. Service differentiation strategy designed a cool experience. Apple sometimes uses a unique gimmick, maintain a sense of mystery and fresh, sudden exposure.3 .differences in product marketing. An excellent product. To date, source of Apples success comes from Steve Jobs theories and concepts: superior products will lead to superior profits 1. Hunger marketing: marketing, it is a relatively new marketing method. Is the provider intends to reduce production in order to control the supply and demand of goods, manufactured in short supply, maintaining the product aim higher selling prices and margins. Famine of marketing is simple on the surface, in essence, its ultimate role is not adjusting to the price, but rather on the added value of the product.Apple has always been first evaded, but reveal new products to market, IPHONE information is little, but until the IPHONE after listing, overwhelming the IPHONE ads. Through a wide range of all kinds of scenarios let you see every day. So that consumers like a long drought on dew, suddenly had a lot of interest and buying impulse, which was a huge success.Reputation-marketingNow word of mouth marketing is the enterprise market demand the investigation under the premise of providing consumers with the products and services you want, at the same time developed a certain reputation campaign where consumers automatically propagate company products and services, so as to let people know about the product, brand, enhance the market awareness, and ultimately achieve the goal of enterprise to sell products and services.Successful analysis of customers1 fashionistas: Apple products are always chasing the target of fashionistas.IPHONE also has a very strong fashion appeal. Video enthusiasts. Music lovers, the memory capacity of up to 8G, good music quality, great battery life, rich in content download services. Other common communication users.IPHONE is more than just an electronic entertainment full of fashion elements of science and technology, it is a used phone.Successful distribution channel1.None distribution channels2. First order distribution channels. Sign a exclusive agreement with China Unicom .3 Second-order channel, through a wholesaler to supply other retailers .Conclusions1 .advantages of differentiated marketing strategy is to increase the enterprises sales and competitive disadvantage is that due to the varieties, distribution channels, advertising, and other factors caused expansion and diversification of production and the corresponding increase in the cost of sales, how to make good use of the famine, however marketing to play advantage disadvantage is that we do not do phone high-end market success of a top priority.2. a successful business should be consumer-oriented, meet consumers demand as the first priority for the survival and development .Thank you!