Unit 7Objective8 Notes To Passage A Activities On Passage A Basic E-commerce Writing& Related ReadingUnit 78 Notes To Passage B Activities On Passage B: Work online 5Unit 7Unit 7 Objective: In this unit, you will learn: C Identify the features of the network marketing C A virtual store C The real power of network marketing C Basic E-commerce English WritingFocus: The advantages of network marketing Nodus: The importance of email in network marketing 学 习 目 标8 Notes To Passage AAdvantages Of Network Marketing Passage A1) The objectives is to understand consumers exact needs so that exactly right products and services can be offered to them at exactly right time and in exactly right way. Passage A目的就是要了解顾客的真正需求以便在合适的时间以合适的方 式提供合适的产品和服务。4注解：该句中不定式to understand consumers.用做表语。 其次介词短语at exactly right time and in exactly right way都是状语，前者为时间状语，后者为方式状语，同时修饰谓 语动词offer。8 Notes To Passage AAdvantages Of Network Marketing Passage A2) The Internet is made up of electrons, so there is not really anything physically to grab hold of like in a brick and mortar business. 互联网是由各种电子构成的，因此网上的东西并非所有的都能像 实地交易那样看得见、摸得着。 4注解：此句的翻译采用了具体名词抽象化的翻译手段，因为直 译成“没有真正你抓得到的象砖和灰墙商店的东西”，会令人感 到不知所然；该句中不定式 “to grab hold of.”用做定语， 修饰“anything”.字面意义是：“抓得到的东西”，意即看得见 ，摸得着的，意即“实实在在的，实际上的或具体的”；而介词 短语in a brick and mortar business，字面上似乎是指“砖和 灰墙构造的业务”，如将其抽象化，就可引申出类似“实地（室 内）开展的业务或进行具体的买卖交易”之意。 8 Notes To Passage AAdvantages Of Network Marketing Passage AEnd传播你的信息的费用几乎为零。 4注解：next to nothing属于习惯用法，意思是“差不多没有”。 例如： 4The cost of your trip to shanghai is next to nothing.你去上海旅行的费用几乎为零。4The chance for you to study abroad is next to nothing.你出国留学的可能性几乎为零。3) The cost of spreading your message is next to nothing. Activities On Passage A1) What does internet marketing focus on? 7.3.1 Critical thinking2) How does the internet marketing sell its products? Does it need a shop? 3) When can people get access to the website?4) What will you do if you want to update the customers messages?5) What does a courier usually do? Activities On Passage A7.3.2.1 Give the Chinese equivalents of the following words or expressions: 7.3.2 Translation practice1) Global audience2) Transaction costs 3) Potential revenue 4) All over the world 5) Create one-to-one direct marketing relationship consumer 6) Up-to-date 7) Search engine 8) Deliver products 9) Courier 10) Reduce your cost全球客户 交易成本 潜在的收入 世界各地 直接与消费者建立“一对一 ”的营销关系 最新的 搜索引擎 送交产品 信使/送货员 降低成本 Activities On Passage A7.3.2.2 Give the English equivalents of the following words or expressions: 7.3.2 Translation practice1) 同时2) 潜在收入3) 抓住4) 虚拟市场5) 进入6) 24小时开通的网站7) 更新信息8) 多媒体9) 局限性10)形形色色的买卖双方in the mean time potential revenues grab hold of virtual marketplace have/get access to websites available 24 hours update information multimedia limitation multiple buyers and sellers Activities On Passage A7.3.2.3 Sentence translation from English to Chinese: 7.3.2 Translation practice1) You can deliver your products directly to your customers without having to use a courier. . 无需信使你就能将你的产品直接送达你的客户。 2) This means a huge increase in potential revenues. 这也意味着潜在收入的巨大增加。 3) It allows you to market your offerings to the entire world at no extra cost. 它使你无需额外的费用就能向全世界推销你的产品。 Activities On Passage A7.3.2 Translation practice4)Bring multiple buyers and sellers together in one virtual marketplace可将买家和卖家成倍地聚集在某个虚拟的市场。 5)Internet increases speed and accuracy of information exchange.网络提高了信息交换的速度与准确性。 Activities On Passage A7.3.2.4 Sentence translation from Chinese to English 7.3.2 Translation practice1)传送信息的费用几乎为零。（next to nothing） The cost of spreading your message is next to nothing. 2) 我整天都在打电话找他,但是找不着。( reach )Ive been trying all day to reach him on the telephone, but hes very elusive. 3)多媒体将不断创造更具吸引力，更引人注目的广告。(create ) Multimedia will increasingly create more attractive and compelling ads. Activities On Passage A7.3.2 Translation practice4) 广告内容可以随时更新与补充。 ( update )Advertising contents can be updated, supplemented or changed at any time. 5)搜索引擎能让你进入网站。 ( get access to) A search engine can allow you to get access to the website. EndNetwork Marketing VS Traditional Marketing 1) Hence under such an environment, a new marketing paradigm is being developed where competitiveness is no longer based on the traditional 4Ps idiom.Passage B8 Notes To Passage B因此，在这种情况下，人们开始开发一种新的营销模式，在这种模 式中，竞争将不再基于传统的4P营销理论。 4注解：4Ps指代的是Product(产品)、Price(价格)、Place(地点，即 分销或渠道)和Promotion(促销)四个英文单词。这一理论认为，如果 一个营销组合中包括合适的产品，合适的价格，合适的分销策略， 和合适的促销策略，那么这将是一个成功的营销组合，企业的营销 目标也可以借以实现。 2) Internet marketing however, uses the power of online networks and interactive media to reach your marketing objectives. Passage B8 Notes To Passage B然而，网络营销利用在线网络和互动媒体的功能可以达到你的营销 目的。4注解：不定式短语to reach 用作目的状语。 3）Updating catalogs, brochures and any other marketing collateral you produce can be accomplished as needed online and in lightning speed. 更新目录，小册子以及你所编写的任何其它营销附属品目录都可以 在网上以闪电式的速度完成。 4注解：此处动名词短语Updati