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Unit 8Unit 8A Listening Course (3)A Listening Course (3) Second EditionSecond EditionSection OneSection One Tactics for ListeningTactics for ListeningPart 1: Spot Dictation: Part 1: Spot Dictation: Corporate Social ResponsibilityCorporate Social Responsibilityo Focus: o Note-taking skills o Warming up: 企业社会责任 Corporate social responsibility (CSR)While listening: Listen and fill in the While listening: Listen and fill in the blanks with what you hearblanks with what you hearoCorporate Social Responsibility o Once upon a time, all or almost allbusinesses were (1)_, and rapacious, sparing a thought for their (2)_ or the environment only in order to (3 )_ how to exploit them. Then bosses found their (4) _, guided (or sometimes forced) by (5) _ or critics from the (6)_ world. They discovered the idea that companies should not exist only to make a profit but to (7) _. Thus corporate social responsibility (CSR) got its (8)_ as a business fashion, and it is now hard to find a firm that has not (9)_ _ an earnest (10) _ about its relations with the wider world. oCSR is closely linked with the principles of “(11) _ _ ” in proposing that enterprises should (12) _ make decisions based not only on the financial factors but also on the social and environmental (13) _ _ of their activities. Issues like environmental damage, improper treatment of workers, and (14) _ leading to customers inconvenience or danger, (15) _ _ . oSome investors and investment fund managers have begun to (16) _ a corporations CSR policy in making (17) _ _. Some consumers have become increasingly sensitive to the CSR performance of the companies (18) _ _ they buy their goods and services. These trends (19) _ _ the pressure on companies to (20) _ an economically, socially and environmentally sustainable way.greedyworkerswork outconsciencescustomersnon-profitserve society start come up with statementSustainable Developmentbe obliged toconsequencesfaulty production take account of investment decisionsfrom which operate in have contributed to are highlighted in the media企业社会 责任Part 2 Listening for GistPart 2 Listening for Gisto Focus: o Note-taking skill: o Finding the gist of the listening material o Ex. A: Listen to the passage and find the topic sentenceEx. A: Listen to the passage and find the topic sentence. .small retailers / facing challenges /competition /shopping malls / small retailers / facing challenges /competition /shopping malls / chain storeschain storesDickson, retail merchants / banded together / win back /customers Dickson, retail merchants / banded together / win back /customersquiet residential areas/ nice downtown /high way construction quiet residential areas/ nice downtown /high way construction /Nashville malls /Nashville malls /not give up./ fight back / discuss creative ways / attracting not give up./ fight back / discuss creative ways / attracting customers /free refreshments /giveaways /beautify the towncustomers /free refreshments /giveaways /beautify the townadvantage/ personal approach /serving customers well /in return advantage/ personal approach /serving customers well /in return /support /support /revitalize downtown /again, busy/ welcoming place revitalize downtown /again, busy/ welcoming place The topic sentence is “In downtown Dickson, Tennessee, a group of retail merchants have banded together to win back their customers who have been attracted to shopping areas in the neighboring big cities.”o After-listening discussion: o The organization of the passage o Topic sentence (Para.1): o In Dickson, retail merchants have banded together o Supporting details (Para.2-5) o 2. Retail merchants in Dickson face competition from other business: e.g. many customers were attracted to Nashville. o 3. Retail merchants decided to fight backcreative ways to attract shoppers. o 4. Small retailers have an advantagepersonal approach in serving customers. o 5. Members of Dicksons new Retail Merchants Association are determined to work together to revitalize downtown. oSmall retailers across the United States are facing the same challenge: competition from shopping malls and chain stores. But, in downtown Dickson, Tennessee, a group of retail merchants have banded together to win back their customers who have been attracted to shopping areas in the neighboring big city. oDickson is a typical small American city. It has quiet residential areas and a nice little downtown that was once a thriving retail center. But according to David Hamilton, president of Dicksons Chamber of Commerce, highway construction over the past seve
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