Goodcareer(才博）专专注于培育和发发展实战实战 人力资资管理专专家的专业专业 机构Employee Communications员工沟通1nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构Employee CommunicationsnWhy should we communicate about benefits/pay and other HR/organizational changes?nHow should we communicate?nWhat should we communicate?nLessons learned2nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构Why Communicate?nFor benefits and pay:nTo educate employees about company plansnTo help employees understand and appreciate the value of what the company providesnTo ensure accurate, on-time enrollmentnTo attract and retain top talentnTo ensure that all communication sources send consistent messagesnTo avoid legal and regulatory ramifications3nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构Why Communicate?nFor HR and organizational changes:nTo educate employees about the changesnTo help employees understand and appreciate the value of what the company providesnTo involve employees in the change process and efforts to improve business performancenTo empower employees to make the right decisionsnTo help employees think and act like ownersnTo ensure that all communication sources send consistent messages4nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nInitial discussion:nWhat has been communicated to date?nWhat events are underway or soon to happen?nWhat communications are being developed?nWhat has been the reaction to the messages so far among key stakeholders?nWhat are the goals and objectives for the new program? For the organizational or HR change? For the communications?5nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nInitial discussion:nWho is or should be responsible for the new benefits/pay program or change process?nWho is or should be responsible for the communication process?6nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion:nIdentify stakeholder groups within and outside the company and define their concerns and interestsnDetermine relevant upcoming steps, events, issues and challengesnDiscuss best practices that will work for younIdentify appropriate objectives, key messages and benefits for each audiencenDecide appropriate strategy, tactics and mechanisms for each audiencenCreate frequency/deadline for each messagenAssign individual/group and/or subgroup responsible for coordinating the communications effortnEvaluate communication process 7nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion:nIdentify the key business reasons for the changenThe business case, i.e., benefits of the changenKey post-change issues most likely to influence success of transitionnPosition statements on key issues of concern to stakeholders/audiences8nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion:nIdentify key stakeholders (potential audiences) and their characteristics, such as:nInternal audiences: Employees in general Employees by division, subsidiary or other subgroup Senior management Middle management First-line supervisors HR and benefit representatives Retirees Labor unions and representatives Other groups9nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion: nIdentify key stakeholders (potential audiences) and their characteristics, such as:nExternal audiences: Shareholders Analysts General news media General public Trade/industry representatives Customers Vendors and suppliers Government agencies Competitors Others10nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion:nUnderstand challenges/barriers to success of new program and/or change and how to address them, such as:nClarity of vision of leadership is lackingnLack of internal resources; inadequate capabilities nLack of commitment and directionnLack of agreement on benefit/pay changes11nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion:nDetermine communication objectives, such as:nAs a result of this communication process, we will: Begin to change employees perceptions and resulting behaviors toward taking ownership of all the components of their relationship with XYZ company. Show managers the benefits for them personally of participating in the employee communication process (i.e., a more engaged and committed workforce, potential for improvement in retention rates) 12nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion:nDefine key messages critical to the new benefits/pay program or HR/organizational changes, such as:nVision and timingnBusiness casenJob securitynRewards (benefits and pay)nOrganizational structure and leadership13nGoodcareer(才博）专注于培育和发展实战人力资管理专家的专业机构How Should We Communicate?nCommunication strategy discussion:nSample total compensation key messages:nEducate employees about the meanin