Design isnt just about beauty; its about market relevance and meaningful results. M new designers are less so.Source / kpcb #DesignInTech jshoee ellenchisa kaleighyang johnmaedaShould You Send Your Kid To DESIGN SCHOOL ? YES And Encourage InternshipsCHALLENGE #1 BUSINESS AND FINANCES ARENT PRIORITIZEDCurrent design education biases: Which of these attitudes are pillars of your design curriculum?1. Communicating and/or articulating your design2. Using empathy to design3. Rationalizing and/or defending your design4. Using research and analytics to design5. Leadership and teamwork6. Understanding business and financesvia a KPCB study of 329 current and former design studentsCHALLENGE #2/ RESEARCH AND ANAL YTICS NEED PRIORITIZATIONDesired biases by past design graduates: Which of these attitudes do you wish were pillars of your design curriculum?1. Understanding business and finances2. Using research and analytics to design3. Leadership and teamwork4. Communicating and/or articulating your design5. Using empathy to design6. Rationalizing and/or defending your designvia a KPCB study of 329 current and former design studentsWhen working on a project in school, the final step was always prototypes, but we didnt have time to test the project before moving on to another one. Once I was in the KPCB fellows program and working at a startup, I saw how the testing phase was invaluable. Kaleigh Yang / 2015 Design Fellow at Spruce Health86%66%63%61%51%21%68%60%53%47%47%38%Internship Examplequeue.acm.org/detail.cfm?id=2683579 medium.com/the-year-of-the-looking-glass/how-to-work-with-designers-6c975dede146#.2qih40qzq16From Lyndas complete collection of videos, to OReilly books on design, to the incomparable A Book Apart library, to events all around the world, to a comic book, to a full-length documentary film by InVisiontheres lots to learn.Source / kpcb #DesignInTech alistapart nancyduarte oreillymedia creativemornings mgiudice lyndaweinman enterpriseuxHow Does One Go About LEARNING This New Kind of Design?86%of current design students surveyed said that they learned their digital skills from resources outside their coursework.Barry Katz of Stanford and CCA has written a concise history of #DesignInTechabookapart.com lynda.com creativemornings.com duarte.com generateconf.com www.generateconf.com 2016.enterpriseux.net designdisruptors.com uxherocomics.com17IS CODINGNecessary as A Designer In Tech?93.5%of 370 designer respondents were overall in favor of coding“Coding skills arent important.”Being literate in code is important, but being an expert is not necessarily in your favor.Source / kpcb #DesignInTech rochelleking mgiudice daviddatnguyen thesash johnmaedaWikipedia: List of Programming Languages eecs.mit.edu/docs/ug/6-3.pdfabsolutely essential.” + “Coding skills are unnecessary.”“You need to be curious about AND have a basic understanding of the technology that is being used to build your design.” Rochelle King / Spotify“Skills you need: learn to code, deep knowledge of interaction design, and basics of visual design.” Maria Giudice / Autodesk“Learn how to write good code. Dont take just one or two classes, take a lot of classes so that you can think like a programmer.” David Dat Nguyen / Gusto“Make sure to learn to code. Design is becoming more and more complex with each technological cycle.” Sash Catanzarite / TradesyJuniorMidSenior18“Coding skills can be useful.”“Coding skills areExamples of Design Innovations in Everyday DIGITAL TOOLSSource / kpcb #DesignInTech johnmaedagoogle.comKey design concept: Hide complexity behind a simple door.Longstanding discipline by Google to keep the homepage limited to a single search box has been key to maintaining its simplicity. Once a search term is typed into Google, it gets complex really quickly but you dont notice it at first.Analogy: The Motorola Startac phone introduced a clamshell design that hid all the complexity to be revealed only when used.Key design concept: Start with the activity to bias towards.Most imaging applications asked to turn on the camera, whereas SnapChat began the interaction in live camera mode. The invitation to snap a photo was immediate; and the secretive, self-destruct feature completed the addictive loop.Analogy: A hammers handle invites you to grasp it. In the design world thats called an objects affordance it primes how you might use it.GOOGLE SEARCHSNAPCHAT19Source / kpcb graphiq chadgoldberg1 thesash saila51 moyicat alexdeanwilson ibercovich designerfund daviddatnguyendesignerfund.com/bridge/insights-from-designing-for-financial-services/ graphiqeng.com/post/136837072818/why-read-one-when-you-could-read-twoDesign at the feature level is in isolation, but can be measured. Design at the system level is bolder and holistic, but harder to measure.Common Q: How Much Difffference Can Design Make? It Depends.Example: Gusto designed a more