Introduction Buxton WallIndustrial Design What is it? What is the designers role.Collaboration and its importanceClients Types of ClientRelationship with ClientsCase Study Electronic Voting DeviceConclusion The End ProductIntroduction OverviewBuxton Wall Industrial Design:Established in 1979.Work in many market sectors ranging from Toys to Mass Spectrometers.Design team including Industrial Designers and Mechanical Engineers.Extensive knowledge of manufacturing processes and a network of suppliers.Capable of taking the initial concept through to production when required.We employ advanced CAD techniques to harness the capabilities of the many emerging Rapid Prototyping technology in order to reduce time to market.Introduction Buxton Wall Industrial DesignProduct development is a journey, the designer acts as an integrator, visualising pathways forward, creating focus and helping to establish targets.Its aim is to take the initial idea which is based on the integration of the needs of the user, market, and client, and drive that idea through production and into the market place.The designer can apply a unique holistic vision to problems.The goal of Industrial Design is to enhance the user experience which ultimately increases the commercial success of the client company. Industrial Design What is it? What is the designers role.Industrial Design Collaboration and its importanceWe cant work in isolation and enforce opinion. The essence of good design is the collaboration between the designer, the client, the user and the supplier. No one party holds the definitive view. True design success is only achieved by incorporating the most appropriate blend of each parties view into the design and this is the role of the industrial designer.Clients Types of ClientIn broad terms we work with 3 different types of client:Blue ChipSMEsInventor and Sole TradersCIDSSSSSKey IssuesClients Relationship with a Blue Chip CompanyDevelopment budget and resource.Speed of decisions.Company Logistics:-Purchasing Power-Manufacturing-Assembly-Testing.More formal and structured review and progression process.Higher number of people in the supply chain.CIDSSSKey IssuesSSSSClients Relationship with an SMESExperts in own field but typically limited in terms of production knowledge.More budgetary constraints.Greater sense of urgency to re-coup investment in NPD.More direct and responsive designer/client relationship.CIDSSSSSKey IssuesClients Relationship with a Inventor / Sole TraderLimited in terms of their knowledge of the design process and production and their inherent costs.Large budgetary constraints.Can be often seduced by the idea without fully researching its commercial viability.Case Study Electronic Voting DeviceIntroduction to Project - The ClientThe ProductOverall focus for the projectThe processCase Study The ProductKey IssuesCID DStage 1 Concept GenerationMDTDDDFoundation for whole project.Establish the needs of the client and the market.Listen and Interpret.Propose Design Strategy to confirm understanding and design direction.Setting Appropriate Targets.CID DStage 1 Concept GenerationKey IssuesMDTDDDUIdea GenerationInternal Idea ReviewEstablish the needs of the user and the market.Listen and Interpret.Channelling information into the design.Forging pathways for the Project.Basing decisions on a sound and varied experience base.MCID DStage 1 Concept GenerationKey IssuesMDTDDDUIdea GenerationInternal Idea ReviewIDUCPresentation of IdeasMDTDBoardMMTMTDIntegration.Communication.Confirmation of an understanding of the project parameters.Verifying decisions.Focusing attention on possibilities. Attempting to push forward the boundaries of thought.Gaining essential feedback.Identification of an appropriate vehicle.Case Study Electronic Voting DeviceStage 2 Concept RefinementKey IssuesCIDSSMDSSSSSSSTDUResponding to feedbackMediation.Communication.Verifying decisions.Gaining essential expert opinion.OpennessEstablishing basic costs to confirm project viability.Identifying preferred suppliers.Stage 2 Concept RefinementKey IssuesCommunication.Visualisation.Focusing attention.Stage 3 Design DetailingKey IssuesCIDS1S2S3S4S5Design DevelopmentTooling /Pre Production SamplesS1RPToolmaker /MoulderKeypad SupplierMetal Pressing SupplierOthersCollaboration.Regular Communication.Meeting targets and insuring targets are met.Verifying design decisions.Stage 4 ImplementationKey IssuesIDS1S2S3SCS4Parallel Supplier Activities:Technical Support Packaging and Graphics LogisticsClient adopting a more central role.Our role is to ensure design intent.Troubleshoot any small problems related to going into production.Stage 5 Pre Production ReviewKey IssuesCS1S2S3S4IDEnsuring design intent.Responding to issues raised.Stage 4 ProductionKey IssuesIDS1S2S3CS4Usually limited involvement however we are available to service the pro