机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构 不得擅自传阅、引用或复制。Document Date* 资料来源：Unit of measure 例子HighLow LegendLegendLegendTextTextText Text TextTitlex+x+TextTextTextTextText2EXHIBIT TITLE* 资料来源：3* 资料来源：Unit of measure4TextTextTextTextTextTextTextTextTextText2X2 CUBED* 资料来源：Unit of measure52X2 TOWER* 资料来源：Unit of measure6PlacePriceProductPackagePositioning promotionProduct offering5Ps MARKETING* 资料来源：Unit of measure7StrategySkillsSystemsStaffShared valuesStructureStyle7S* 资料来源：Unit of measure8ARROW 3D* 资料来源：Unit of measure9CUBES1 3D* 资料来源：Unit of measure10CUBES2 3D* 资料来源：Unit of measure11* Footnote Source:CUBES3 3D* 资料来源：Unit of measure12TextTextTextTextCUTOUT 3D* 资料来源：Unit of measure13New entrantSuppliersIndustry competitorsBuyersSubstitute sFORCES AT WORK* 资料来源：Unit of measure14TextTextTextTextTextTextTextTextTextTextJOINT* 资料来源：Unit of measure15TextTextTextTextLEVEL SEPARATE 4* 资料来源：Unit of measure16TextTextTextLINEAR A 3D* 资料来源：Unit of measure17TextTextTextTextLINEAR B 3D* 资料来源：Unit of measure18TextTextTextLINEAR C 3D* 资料来源：Unit of measure19TextTextTextLINEAR D 3D* 资料来源：Unit of measure20TextTextTextTextLINEAR E 3D* 资料来源：Unit of measure21TextTextTextLINEAR G 3D* 资料来源：Unit of measure22TextTextLINEAR I 3D* 资料来源：Unit of measure23TextTextTextTextLINEAR J 3D* 资料来源：Unit of measure24TextTextTextTextLINEAR N 3D* 资料来源：Unit of measure25TextTextTextLINEAR P 3D* 资料来源：Unit of measure26TextTextLINEAR Q 3D* 资料来源：Unit of measure27TextTextLINEAR Q 3D* 资料来源：Unit of measure28PlanImplemen tSupportLINKS 3* 资料来源：Unit of measure29PERSPECTIVE 3D* 资料来源：Unit of measure30TextTextTextPROPELLER 3D* 资料来源：Unit of measure31RINGS 3D* 资料来源：Unit of measure32TextTextSCALE* 资料来源：Unit of measure33TextTextSCALES* 资料来源：Unit of measure34TextTextTextTextTextTextSIZES IN* 资料来源：Unit of measure35SPIRAL1 3D* 资料来源：Unit of measure36SpiralBrakesTube in tubeSPIRAL2 3D* 资料来源：Unit of measure37TextTextTextTextSPOTLIGHT* 资料来源：Unit of measure38TextTextTextTextTextTextSTAIRCASE* 资料来源：Unit of measure39Stars 3D* 资料来源：Unit of measure40TextTextWIRE CUBES* 资料来源：Unit of measure41TextTextTextTextTextTextTextARROWS* 资料来源：Unit of measure42TextLEVEL 1* 资料来源：Unit of measure43TextTextLEVEL 2* 资料来源：Unit of measure44TextTextTextLEVEL 3* 资料来源：Unit of measure45TextTextTextTextLEVEL 4* 资料来源：Unit of measure46TextTextTextTextTextLEVEL 5* 资料来源：Unit of measure47TextTextTextTextTextTextLEVEL 6* 资料来源：Unit of measure48TextHeaderHeaderTextFLOW 2* 资料来源：Unit of measure49TextTextHeaderHeaderTextFLOW 2 TITLE* 资料来源：Unit of measure50TextHeaderHeaderTextHeaderTextFLOW 3* 资料来源：Unit of measure51TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE* 资料来源：Unit of measure52TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4* 资料来源：Unit of measure53TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW 4 TITLE* 资料来源：Unit of measure54TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5* 资料来源：Unit of measure55TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE* 资料来源：Unit of measure56TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6* 资料来源：Unit of measure57TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE* 资料来源：Unit of measure58TextTextTextTextBLADES* 资料来源：Unit of measure59TextTextTextTextBOX* 资料来源：Unit of measure60TextTextTextTextBOX* 资料来源：Unit of measure61TextTextTextCYCLE 1* 资料来源：Unit of measure62TextTextCYCLE 2* 资料来源：Unit of measure63TextText TextCYCLE 3* 资料来源：Unit of measure64TextTextTextTextCYCLE 4* 资料来源：Unit of measure65TextText TextTextTextCYCLE 5* 资料来源：Unit of measure66TextText TextTextTextTextCYCLE 6* 资料来源：Unit of measure67TextTextTextTextTextTextTextCYCLE 7* 资料来源：Unit of measure68TextTextTextTextTextTextTextTextCYCLE 8* 资料来源：Unit of measure69Text TextTextTextTextTextINCOMING* 资料来源：Unit of measure70TextTextTextTextTextRIBBON* 资料来源：Unit of measure71TextTextTextText TextRING* 资料来源：Unit of measure72TextTextUPON 2* 资料来源：Unit of measure73TextTextTextTextTextTextTextTextCONTINUOUS* 资料来源：Unit of measure74TextTextTextTextCUTOUT* 资料来源：Unit of measure75TextTextTextLINEAR A* 资料来源：Unit of measure76TextTextTextTextLINEAR B* 资料来源：Unit of measure77TextTextTextLINEAR C* 资料来源：Unit of measure78TextTextTextLINEAR D* 资料来源：Unit of measure79TextTextTextTextLINEAR E* 资料来源：Unit of measure80TextTextTextLINEAR F* 资料来源：Unit of measure81TextTextTextLINEAR G* 资料来源：Unit of measure82TextTextTextTextLINEAR H* 资料来源：Unit of measure83TextTextLINEAR I* 资料来源：Unit of measure84TextTextTextTextLINEAR J* 资料来源：Unit of measure85TextTextTextTextTextTextLINEAR K* 资料来源：Unit of measure86TextTextTextTextLINEAR N* 资料来源：Unit of measure87TextTextTextLINEAR P* 资料来源：Unit of measure88TextTextLINEAR Q* 资料来源：Unit of measure89TextTextTextPROPELLER* 资料来源：Unit of measure90TextTextTextTextTextSTEP 5* 资料来源：Unit of measure91TextTextTextText2 ON 1* 资料来源：Unit of measure92TextTextTextTextTextTextAGAINST* 资料来源：Unit of measure93TextTextTextTextTextAT WORK* 资料来源：Unit of measure94TextTextCOUPLED HORIZ* 资料来源：Unit of measure95TextTextCOUPLED VERT* 资料来源：Unit of measure96TextTextTextTextFOCUSED* 资料来源：Unit of measure9