Creating a Culture of ExecutionJFK Speech to Congress“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”JFK AT RICE UNIVERSITY“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to winI realize that this is, in some measure, an act of faith and vision, for we do not know what benefits await us. But if I were to say, my fellow citizens, that we shall send to the moon, 240,000 miles away from the control station in Houston, a giant rocket more than 300 feet tall, the length of this football field, made of new metal alloys, some of which have not yet been invented, capable of standing heat and stresses several times more than have ever been experienced, fitted together with a precision better than that of the finest watch, carrying all the equipment needed for propulsion, guidance, control, communications, food and survival, on an untried mission, to an unknown celestial body, and then returned it safely to earth, re-entering atmosphere at speeds of over 25,000 miles per hour, causing heat about half that of the temperature of the sun and do all this, and do it right, and do it first before this decade is out, then we must be bold.” - President John F. Kennedy“Up is not an easy direction.”The Challenge: Ability to Execute“Leadership without the discipline of execution is incomplete and ineffective. Without the ability to execute, all other attributes of leadership become hollow” Larry Bossidy Chairman, Honeywell InternationalTHE POWER OF FOCUS01223Goals Achieved With Excellence112041023Number of GoalsA leader who says “Ive got ten priorities” doesnt know what he is talking about. He doesnt know himself what the most important things are. Youve got to have these few, clearly realistic goals and prioritiesLarry Bossidy having significance, valuewildly important adj. 1: of visionary and strategic import; carrying serious economic consequence; potential for unbelievable satisfaction of key stakeholders; causing intense excitement and enthusiasmWildly Important Goals =The BIG WIGSWhy WIGS?HarrisInteractiveSMMcKinsey & CompanyRam CharanSynergy Focus 8 Standards of ExecutionClarity Commitment Translation Discipline Enabling Collaboration Trust Accountability Synergy Focus 1.Do people know what to do?8 Standards of ExecutionLack of ClarityClarity Commitment Translation Discipline Enabling Collaboration Trust Accountability Synergy Focus 8 Standards of Execution1.Do people know what to do?2. Do they want to do it?3. Do they know how to do it?4. Do they sustain the course?5. Do they work together?Clarity 52Commitment 52Translation 43Discipline 65Enabling 32Collaboration 49Trust 59Accountability 57Synergy 49Focus 53XQ51 (National Averages)2xQ Results: Individuals in Typical Organizations I clearly understand my organizations most important goals Can name their organizations most important goals Percent of time spent on organizations most important goals The goals of my work group are translated into my individual work goals My individual work goals are translated into daily tasks and/or performance standards44%15%49%25%32%xQ: Teams in Typical Organizations My organizations most important goals are translated to the goals of my work group Individual tasks are reviewed at least monthly with my manager We work in an atmosphere of trust where people can express differences of opinion freely We hold each other accountable for doing what we commit to do27%12%56%46%xQ: Typical Organizations My organization has decided what its most important goals are My organization has clearly communicated its most important goals People get recognized and rewarded for doing things that support key goals My organization consistently achieves its most important goals52%43%33%21%Four Disciplines of Execution Focus on the “wildly important” not the merely important. Build measures that motivate. Translate 30,000 foot goals into new front line behaviors. Win as a team.My manager . . . RankingIs a hard worker1Prioritizes work so our time is spent on the most important issues74Sets clear expectations when assigning tasks75Plans ahead to reduce having to work in a crisis mode76Provides feedback on our groups performance77MANAGERS WORK HARD BUT FAIL TO PROVIDE FOCUS AND DIRECTIONMore than 2.5 million workers were asked to rank their managers on a scale of 77 pre-determined characteristics in this FranklinCovey Profile study. (Source: FranklinCovey Profile Center Aggregate Report, 2002)Where it beganWork CompassExecution ToolFour Discip