Grandmas secret Corporate cultureMission statementOur staffOur productMarketing strategySWOT AnalysisCONTENTGrandmas secret is devoted to carrying out its core corporate culture of creating a warmth atmosphere , cooking special family-style cuisine.All employees are advocated a family culture of regarding and loving the company as a family.We are committed to truly create a family atmosphere , and provide all guests the environment and warmth of home.The corporate culture of Grandmas secret is the same faith and value-set shared by all employees.Corporate cultureOur staffHuman Resource DepartmentGeneral Managers officeMarketing DepartmentFinance DepartmentSpecial Cuisine DepartmentSafety Supervision Department1) We are committed to customer satisfaction through offering high quality with excellent services and good value2) To be the leader in local cuisine restaurants through friendly services, good quality food and clean atmosphere3) We take great pride in serving our customer.4) We seek continuous improvement in all that we do.Mission statementOur productaPRODUCTSGrandmas Warm kitchenBuffetSpecial cuisine of XiangGrandmas Sweet boxDessert of xiangOur productaDessertBuffetSpecial cuisine of XiangSpecial sweet cuisine of Xiang, to build a home-like experience. 冰糖湘莲/南荠草莓饼/川贝蜂蜜 炖雪耳/外婆八宝饭/外婆糖年糕In this part, customer s can enjoy the time making food with your “grandma” and ordering the customized cuisine ,(this service should be booked in advance) The time familiar smell in the air and the wonderful taste in the tongue. Do you remember an old kind lady who always cares you and loves you ? 东安子鸡 /腊味合蒸 /花菇无黄蛋 /酸辣狗肉 /麻辣子鸡 /炒素什锦 /湖 南老虎酱 /芙蓉菌菇丝瓜汤/外婆菜Target Market: Our target market is to be an international theme restaurants, our mission is to provide customers a place where they can regain their memorized taste and home-like feeling.Competition: Our competitors are other famous theme restaurants ,which is especially full of warmth nostalgic. Such as “Mi Grandma” in the Huangshan city.Market Trends: The characteristic of theme restaurant is given the specialized and attractive culture to the food. With the finance booming in China , theme restaurants is surely have a huge potential market. For eating is gradually evolving into a culture of consumption. It is generally more concerned about the culture and personalized dining environment. This pursuit of the consumption provides a great opportunity for the development of theme restaurant.MARKET ANALYSISFor there are more and more theme restaurants in the market, our restaurant set a varies of consumption levels in order to satisfy different customers as well as escaping the investment risks.We mainly own three consumption levels: A level. This part of customers are pleased to enjoy the buffet. They could be together with our special cook “grandma” to make their customized cuisine, which need be booked in advance for our restaurant need time to prepare the raw material. (To guarantee the food quality ,this part has t customers limited).When the good smell is filled in the kitchen, do you remember the happy time making foods with your own grandma? Enjoy the love and cuisine!B level. This part of customers will enjoy the specialized local cuisine with high quality. This will be surely a cuisine tour.(Newly customers could have 30% off and old customers could enjoy the 20% off every time.)C level. This part of customers could also enjoy the warm and exquisite grandmas dishes in a home- like atmosphere. Just enjoy food, enjoy life and love!Marketing StrategySWOT AnalysisSWOT AnalysisWeaknessesOpportunitiesThreatsStrengthsBuffet Good service Reasonable price Customized cuisine Home-like experience Costs No reputations Customer SatisfactionOffering the high quality eating experience for customers. Combining the tasty food with excellent eating environment.Kinds of theme restaurants in the market T H A N KT H A N KT H A N KT H A N K YOU!YOU!YOU!YOU!