Unit 8 marketing & Text & ExercisesTeacher:杨可心Contents 1. Greet students and check up attendance 2.Study the dialogue. 3.Study useful expressions 4.Do dialogue. 5. Arrange the homework: A: Youre doing very nicely in our market. But you could be doing better if you developed some kind of sales network there. B: Were also thinking of getting a way to reach all our potential customers. So we want to have an agent to push our products in your country. Would you like to accept the appointment? A: We should be very pleased to represent you, if terms and conditions are right. B: Whats the annual order you can guarantee? A: To stand on the safe side, not less than $200,000 for a start. I neednt mention that the price you give us must be competitive. B: Certainly. Terms for our agents are usually the best ones. Now what is the territory to be covered? A: The whole country. B: And the commission you expect? A: 10% on total sales. B: We cant go as far as that. We generally allow our agents in this line a commission of 8%. A: In that case, anything less than 10% is not worth the trouble. You know we have to fight for every dollar we make. Agent:代理,代理人 Im willing to handle your exports as an agent. 我愿意以代理的身份经营你们的出口商 品。Represent: If you like，I can represent our manager to arrange a meeting for you to meet our technicians，to give you an over-all understanding of your products. 如果你愿意代表经理安排技术人员和你们面谈，以便使你们对我 们的产品有一个全面的了解。 representative We need an experienced representative for our products in France. How about you？ 我们需要一个有经验的代理商在法国推销我们的产品，你意下如何?useful expressions 1.Wed like to have the right of sole distribution of your sports goods in our area. 我们想要你们 体育用品在我地区的独家经销权。 2.Were now working on your sports wear. Im thinking of expanding into sports equipment. 现在我们经营的是你们的运动服装。我打算扩 大到做运动器材。 3.That market, as I see it, has got a lot of potential. 依我看来，这个市场潜力很大 。 4. We would arrange the best space to display your goods.我用最显著的位置来 展览你的产品。 5. Well take a stand at the coming International Fair to make your brands know in the trade. 我们还要在即将举行的国际博览会设立 摊位，使你的品牌在本行业中成为众所 周知的产品。 6.To impress the buying public, how about the after-sales service? 给买货的人们留下深刻的印象。售后服务怎么 办? 7. Why not place a trial order to sound out the market potential? 为什么不先订购一笔试试，试探一下市场的潜 力。 8. were just taking up the line, Im afraid we cant do much right now. 我们才着手经营这行当，恐怕眼下做不 了多少。 9. Thats under our line of business. 那属于 我们的业务范围。 10. I hope we can do a lot of business together in the future。我希望将来我们能 做很多生意。Exercises:Translation 1.Were thinking of getting a way to break into that market. 2.How long have you been in this business ？ 3.We have very good connections with wholesalers，chain stores，and distributors. 4.Were pleased with what youve done to expand the market. 5.We need an experienced representative for our products in France. How about you ？Arrange the homework:P12 Exercise Thank You!