Fashion Brands服装品牌-香奈儿简介香奈儿 (CHANEL) 品牌档案： Type：privately held Founded：1910s by Coco Chanel Headquarters：Paris,France Industry：Fashion Products： Clothing,footwear,handbags,cosmetics&jewelry香奈儿 (CHANEL) 的设计一直保持简洁高贵风格，多用 Tartan 格子或北欧式几何印花、粗花呢 (tweed) 等布料，舒 适自然。在可可香奈儿(Coco Chanel) 1971年去世后，德国 名设计师卡尔拉格菲尔德 (Karl Lagerfeld) 成为香奈儿 (CHANEL) 品牌的灵魂人物。 The coming of LagerfeldIn 1981, Chanel launched a new eau de toilette for men, Antaeus. In 1983, Lagerfeld took over as chief designer for Chanel.5 He changed Chanels fashion lines from the old lines to shorter cuts and eye capturing designs. During the 1980s, more than 40 Chanel boutiques were opened up worldwide.By the end of the 1980s, these boutiques sold goods ranging from $200- per-ounce perfume, $225 USD ballerina slippers to $11,000 USD dresses and $2,000 USD leather handbagsFashion Designer：Rights to Chanel cosmetics and fragrances were held by Chanel only and not shared with other beauty producers and distributors.5 As Lagerfeld took charge as chief designer, other designers and marketers for Chanel worked on keeping the classic Chanel look to maintain the Chanel legend.Chanel marketer Jean Hoehn explained, “We introduce a new fragrance every 10 years, not every three minutes like many competitors. We dont confuse the consumer. With Chanel, people know what to expect. And they keep coming back to us, at all ages, as they enter and leave the market.“设计师Chanel S.A., commonly known as Chanel, is a Parisian fashion house founded by the late couturier Coco Chanel, recognized as one of the most chic in the haute couture. Specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others), the Chanel label has become one of the most recognized names in the luxury and haute couture fashion industry. Logo-Chanel香奈儿 (CHANEL) 品牌故事： 香奈儿 (CHANEL) 创办人可可香奈儿 (Coco Chanel) ，原名 “Gabrielle Bonheur Chanel ” ，1883年出生于法国的Auvergne。儿 时入读修女院学校 (Convent School)，并在那 儿学得一手针线技巧。在香奈儿 (CHANEL) 小姐22岁那年 (1905 年)，她当上咖啡屋歌手并起了艺名 “Coco”， 在不同的歌厅和咖啡屋卖唱维生。在这段歌女生 涯中，可可香奈儿(Coco Chanel) 先后结交 了两名老主顾，结交达官贵人，令可可香奈儿 (Coco Chanel) 有经济能力开设自己的店。 1910年，可可香奈儿(Coco Chanel) 在巴黎开 设了一家女装帽店，凭着非凡的针线技巧，香奈 儿 (CHANEL) 小姐缝制出一顶又一顶款式简洁耐 看的帽子。当时女士们已厌倦了花俏的饰边，所 以香奈儿 (CHANEL) 设计的帽子对她们来说犹如 甘泉一般。香奈儿 (CHANEL) 小姐的生意节节上升，于 是可可香奈儿(Coco Chanel) 把她的店子搬到气 质更时尚的 Rue Cambon 区。做帽子绝不能满足 可可香奈儿(Coco Chanel) ，所以她进军高级定 制服装领域。1914年，可可香奈儿(Coco Chanel) 开设了两家时装店，影响后世深远的时装 品牌“Chanel”宣告正式诞生。 Coco Chanel established her reputation as a meticulous fashion couturier.1 Following the fashion trends of the 1920s, Chanel produced beaded dresses.1 The suit in two or three pieces created in 1920 remains a modern fashion look. The suit was advocated as the “new uniform for afternoon and evening as far back as 1915.“ 1921 saw the introduction of her first perfume Chanel No. 5.1 Earnest Beaux created the fragrance for Coco and she named it after her lucky number 5.1 The fragrance was a success. The signature scent was a result of her belief in superstitions. She was scheduled to show her collection on the fifth day of the fifth month.1 Coco informed Harpers Bazaar, “simplicity is the keynote of all true elegance“, in 1923.Fashion Trend流行趋势香奈儿发布会