Business Writing*1*2 外语教学与研究出版社 Letter Structures and PlacementnLetterheadnDatenInside Address nAttention LinenSalutationnSubject LinenBodynComplimentary ClosenSignaturenReference InitialsnEnclosurenCopy Notation*3 外语教学与研究出版社 LetterheadlThe name of the firmlAddress and postal codeslTelephone numberlFax number lInternet address, lEmail addresslTelegraphic and telex addresslA trademark or a brief slogan, etc*4 外语教学与研究出版社 Sample LetterheadSample:*5 外语教学与研究出版社 DatelThe date is typed a few lines below the last line of the letterhead. The format of the date line differs from country to country .The common formats are typical American one (Month/Day/Year) and British one (Day/Month/Year). As the date is a vital part of a business letter, the month written in full is preferred because figures may create confusion. *6 外语教学与研究出版社 Sample Date LineDate consists of the date, month, year.Two widely accepted styles:June 12, 2006 or 20 July, 2006Do not use only figures, i.e. 12/6/06,because not all English-speaking people agree on the order of the date. *7 外语教学与研究出版社 Rewrite the following date for standard business letters 6/5/0610-9-068 June 2006Oct.28, 06jan.13. 2006*8 外语教学与研究出版社 Inside AddresslThe address of the organization receiving the letter is typed single-spaced at the left margin. The number of lines left blank between the date line and the address depends on the size of the body of the letter, the size of type used, and the length of the printed lines. The address is typed as it will appear on the envelope.*9 外语教学与研究出版社 Sample Inside AddressDr. David Brown Executive Vice President Sunny Stock, Inc. Salt Lake City, UT 75087 U.S.A. *10 外语教学与研究出版社 Arrange the following information into letterhead or inside address:U.S.A./Ford Motor Company/ Dearborn,Michigan 48120/PR Department/13350 Rotunda DriveChina/Beijing 100021/Beijing Metal/President/ Lin Fang/ East lane/ 234*11 外语教学与研究出版社 Attention linelAn attention line allows you to send your message officially to an organization but to direct it to a specific individual, officer, or department. However, if you know an individuals complete name, it is always better to use it as the first line of the inside address and avoid an attention line. *12 外语教学与研究出版社 Sample Attention linelA colon or dash may or may not follow the word “attention”. e.g. ATTENTION: SALES MANAGERAttentionMarketing DirectorAttention of Advertising Manager *13 外语教学与研究出版社 SalutationlFor most letter styles place the letter greeting or salutation, two lines below the last line of the inside address or the attention line (if used). If the letter is addressed to an individual, use that persons courtesy title and last name (Dear Mr. Lanbam). Even if you are on a first-name basis (Dear Leslie), be sure to add a colon (or a comma not a semicolon) after the salutation. Use an individuals full name (Dear Leslie Lanbam) only when gender is unknown. *14 外语教学与研究出版社 Sample SalutationlIt is typed flush with left margin (blocked and modified block)lIt is followed by a comma or a colonlIt can omit any punctuation, if so the complimentary needs none. e.g.Dear Andy,Dear Mrs. Breedlove,Ladies and Gentlemen:*15 外语教学与研究出版社 More Example of Salut