Team fourth : dancingTeam fourth : dancing Content1.Logos conception2. The principles of Logo design3.The process of logo design4.The problems of attention5. Case studywhats logo?Logo is a printed design or symbol that a company or institution uses to highlight its products or services and distinguish its products or services from others. Principles of logo design function (功用性) Identification（识别性） Significance（显著性） Diversity（多样性） Artistry（艺术性） Accuracy（准确性） The process of logo design research and analysis(市场调研与分析) elements mining and improvement(要素挖掘与提升) design and development(设计与开发) logo amendment(标志修正)The problems of attention1.Grasp the characteristics and stress the importance.2. The logo should be identical with the object,and avoid contradictory .3. You should consider the consumer psychology.4.The logo should be succinct and has a moral . NIKENIKENIKENike is a familiar American brand. Its logo is a small hook, modelling concise, as urgent as the lightning, give us the feeling of speed and explosive. Nike usually called it “Swoosh Logo”, describing the running speed as flying. The mark is like sound track and abstraction of sneakers. nikenike The logo is also the first The logo is also the first letter of the word letter of the word “victory“, for the common “victory“, for the common gesture as people say gesture as people say victory, the victory, the representation of representation of Nike is one of the best- known logos of the world. We can usually see in the ads the logo of Nike We can usually see in the ads the logo of Nike instead of the name. instead of the name. Its logo impresses consumers deeply and it Its logo impresses consumers deeply and it has brought great wealth to Nike by brand has brought great wealth to Nike by brand effect.effect.Now let us introduce a Now let us introduce a domestic enterprise brand, domestic enterprise brand, Huaxia BankHuaxia BankThe logo, with red as the basic The logo, with red as the basic color, brushes itself as a color, brushes itself as a Dragon for the prototype, Dragon for the prototype, making it deliver more Chinese making it deliver more Chinese characteristics, and fully characteristics, and fully display the huaxia bank display the huaxia bank culture. The internal part is a culture. The internal part is a credit card model, which shows credit card model, which shows the modern management.of the modern management.of huaxia bank.huaxia bank.Huaxia Huaxia BankBankThe logo visually puts “huaxia“ and “bank“ together, as well as “culture“ and “ modernization “. Its trend of taking-off shows that Huaxia bank is based on the five-thousand-year culture of China to realise the ambition of becoming an international commercial Bank.Nowadays almost all Banks regard coin as their logo, however, only Huaxia bank is covered with a dragon, and the uniqueness of its brand has won for a huge market space for itself. Youth is our capital , so we have passion and ambition , we believe we can succeed !