Abstract: in todays high-speed economic development, packaging design became anindispensable part of people daily life, packing areas are also constantly expanding,has not only confined to the specific goods, all kinds of service packaging, thepackaging is also changing of the enterprise. Entering a supermarket, wide variety ofgoods, first appeal to consumers is the packaging design, good packaging design hasbecome people to distinguish, the main reference factors to buy goods. Merchantsand designers are also constantly updating, commodity packaging design innovation,in order to attract consumers. In numerous goods, beverage packaging is alsochanging. Drink as people daily life often buy a commodity, especially as a travelnecessities, buy drinks, consumers to the requirement of packaging, and modelling,more demanding. No longer content with the basic function of packaging, protectthe goods, pay more attention to the extension of its value. Such as: travel isconvenient to carry, out whether climate conditions can influence the quality of thedrinks. These factors, but also into the consumer to the requirement of packagingdesign. Economic and social development is the premise condition of beveragepackaging design of sports environment, market and consumer demand is thefoundation of sports environment packaging design. Lifestyle and use is the maincontent of environmental beverage packaging design, sports meet and rich sportsenvironment beverage packaging design is the main aspect. At home and abroadthrough the analysis of the current of the general situation of the study of beveragepackaging design for movement environment, the advantages and disadvantages ofthis kind of packaging design, and then find breakthrough point for the writing of thisarticle, based on the yongle gas bubble orange juice drinks as the starting point forresearch.Keywords: design yongle drink前言前言（一）研究背景及意义（一）研究背景及意义要?考三永乐简介言义?张 料?三?张 ?完?要? ?三? ?言三（一?言?三?张 料?言?变? ?张 ? 背 ? 张 改? 意 三? 张 ?（一）研三? ?三 ? 永乐简介计?充?张 ?言（一）研?张 计? 张 ? ?三?科? ?计?三?言（一）研充张 料?背 景及 意 义永 乐?三?张 ?完?保?言义三（一? ?景及永乐?三?四 ? 张 ?言三四?张 ?保景及永乐?三（一张 ?言义三 ? 张 ?三?张 ? 张 ?考?三?言三? 设 ? 激 ? ? 激 ? 激 ? ?三?言?设 简介充三? 张 ?言简介 ? ? 五补?三? ?（一）研三?三? ?保简介?参? ?张景及 ?计?简介张?科?景及?破）研?更?（二）研究方法（二）研究方法?1?S? emstra?M?a?m D ?S? D ?Mq?f?D ?Memstra?2?M?a? emstraM?M?mM? ?3K?M?D?emstraM?Demstra?k?3?emstra?“?”M?M? ? ?D?M?emstra?m?D? emstrauwM?k?4?emstra?M?M? D?emstra?M?emstraM?D?M?TM?M?Dk?l?TM? D?“?”?k?M?MD?S?l?M?N?Memstrauw?M?D?S?M?m?l?M?k? D?q? D?emstra?lMM?m?emstraM?M?D?emstraM?D?D?D ?D ?“?lM?D?a? D?M?D?D?D?q? Dk?M? ?一、永乐简介一、永乐简介景及简介?言?要?五?激 ?前?三?市体?张 ?激 ? ?景及简介?言?三?言? 景及简介?言?要?体?性? 三的参? 景及简介?言?三?激 ?三?激 ?三争刺?的参? ?四?三? 景及简介?言?场?激 ?激 ?参刺?二、永乐饮料设计二、永乐饮料设计（一） 体验设计（一） 体验设计?充三背 景及 意 义二方法、永乐简介（一）研张?计保市?）研张 ?简介（一）研三?张?三?功?三?）研三? 背 市?）研意 ?参）研?三）研?要张?料?三?市?张 ?简介（一）研?三?张?三料? 背 功 意 ? 背 （一 意 ?三?（一?保功三?张?完? ?简介（一张 ?市?张 ? 设 ? 激 ? 激 ? 激 ?背 景及 意 义二方法、永乐简介? 计）研充张 ?四? 三补?张 势?功三?市三?料?张 ? 设 功计?张 ?完? ?三?言张 ?三市?突? ?料?简介（一）研张 ?善?三 ?保?三?市张 ?突破?市三要性势? ? 张 ?参）研?张 ?简介 （一）研?破?三?争?）研张 功市三?展三?张 ?三?一 简介）研?破?张 ?张 ?障?争一三?张 ? ?四?张?激?争?（二）（二） 改变更新改变更新?要?（一）研三?张?计?（一）研三?考）研? ?计?功三?张?背 ?考意 ?参）研三要竞?张 背 景及 意 义二方法、永乐简介?计?三简介（一）研三?张 ?（一?充 三?要性势张 ?三?张 ? 设 ?三?张 ? ? 计?参）研充张 ? 激 ?考?）研三?料? ?破要充?三? ? 张 ?保?（一三料?三?激 ? 功能计?补?三? 充 张 简介（一?保?三?张 ?）研三? ? 设 计?三 ?充 张 功三?三张 ?简介?三?计?三? ?三?补?突破）研三?更?背 ?考意 ?三?料?张 ?（一?性势?三?张 ?简介（ 一三?张 ?简介（一障?考三? ? 张 计?补?三?张 背 景及 意 义二方法、永乐简介善?简介?张 计?要性势张 ?三?要性势 ?简介（一三考三?张 善?三?市? ?简介（一三要 竞?考张 ?市?张 ?考三?张 ?方? ?三? ?简介（一?三考三?张 ?四? ?三完?三?）研三?三究究 ?（三）（三） 夸张突破夸张突破背 ?意 ?（一?）研三?充要性势张 ? 设 ? 激 ? ?）研 张 ?张 ?市?保?激 ? 三? 背 ?意 ?参）研?三要竞）研? ? 张 ?三背 景及 意 义二方法、永乐简介?一简介三?（一张?四?三?一简介三?张 ?简介（一考三?张 完提障?（一）研三?张 ?障?争一三? ? 张 ?三?三科?张 ?补?三?张 ?激 ?补 ? ?要 竞?张 ?三?三?张 ?（一?功市张 ?保功市（四）（四） 功能嫁接功能嫁接背 ?意 ?计?三背 景及 意 义二方法、永乐简介（一）研三?张 ?完?性势三?张 ?简介（一三）研料? （一?三场? 性势?四完?三?张?要性势?激?张?竞性势?三?张 ?张 ?（一）研? ? 张 ?计展性势简介（一）研? ? 张 ?四简介? ? ? 三?张 ?（一?三?势更?张 ? 张 ?竞（一?完? ? 张 善?张 ?接 ?三?激 ?三?张