G G2 2Implementation PlanHennessy X.O. “Jazz” CampaignG G2 2Objective Image Email / telemarketingSales PromotionPre-eventH.X.O Loyalty ProgrammeOn-premises Trial OfferG G2 2Agency RecommendationStep by stepStep by stepDatabase collection and Database CleaningFirst communicationUpdating and communicationG G2 2 Database collection and Data cleaning Database collection Get name card through lucky draw Database clean Database key-in Database filter and enhancement by outbound telephone -call Database clarification with criteria Budget Estimation RMB 20 per dataAgency RecommendationG G2 2 First communication to set up relationship Set up party photo linkage Deliver linkage address to consumers by SMS and e-mail (we can check out who reviewed this mail) Enhance brand image and awareness among target consumers Budget Estimation RMB 10 per data RMB 8000 to set-up the linkageAgency RecommendationG G2 2 Database updating and communication Sales promotion information delivery, such as invite them to attend XO Royal Programme Birthday greeting Invite some of them to attend next Hennessy XO party (tie-in purchase) Agency Recommendation