CatalogueSummary1Key words1一、The basic concept of business etiquette21.1 respect-based.21.2 articulate4二、Business etiquette used for three purposes.52.1 improve their literacy52.2 the convenience of our personal contacts entertaining.5 2.3 help maintain the corporate image.5三、The role of business etiquette.63.1 communication role63.2 image effect63.3 help maintain the corporate image.7四、Conclusion.8References8The Role of Business Etiquette in International TradeAbstactAbstact：With the social development, business personnel relations are increasingly wide variety of business contacts in the evolving norms and standards of conduct to guide business people conduct themselves in society, what sustains the community, coordinating the relationship between people and between people and society relations, so that people are friendly to each other, under the premise of respect for others, compliance with the protocol specification, in accordance with the protocol norms restrain itself, it is easy to people the feelings of interpersonal communication, to play the role of emotional cohesion, build mutual respect, mutual trust, friendship co-operation, and thus conducive to the development of various undertakings.Key words：respect；literacy ；communication；image effectBusiness etiquette is a behavioral science, should pay full attention to the systematic training. Due to the geographical environment and historical background, and between systems with this kind of difference, but the desire to reflect that truth is consistent to abide by the guidelines and codes of conduct are the same. Aristotle, a person without contact with others or not a god, or beast, implying not human. Below we discuss a problem, business personnel, including the ability to work what Business staff capabilities include: Operational capacity is the basic ability, no business to do good work ability, but only the operational capacity does not necessarily do a good job. The field of public relations and communications from the field of speaking, but also with communicative competence. Communicative competence is called sustainable development. Communicative competence is not engaged in a number of vulgar, but by handling, standardize and manage relationships. Business and interpersonal skills are called modern people must have the “double capacity.“ The last century, a school management community called “Mayo School“ also known as “behavior management school.“ (He and Taylor school different things and not only stresses the importance Taylor persons). Mayo School of Management emphasizes three elements. First, enterprises should develop to obtain the necessary funds, materials and technology. Second, the formation of scale. Third, the organization of production, he also attached great importance to this point, that attention to internal and external relations. Managers must pay attention to and good relations with internal and external, so that enterprises can continue to develop. The following about the three basic idea of business etiquette一、一、The basic concept of business etiquette1.1 respect-based For example, in dining or meeting other people named in respect for the way palms up, “one, two, three “ not pointing fingers or palms down, palms down, the meaning of arrogance, pointing with his hand reprimand was intended. For instance, we greet one palm down or palm up is also not right, is greeted animal down, up and catches. With people we want to know what can and what is not in order, for example, your lover you can not tell him before and who know her better. The other is a woman can not boast before the other women beautiful. Comparison between women good at sex, you say another woman beautiful, it means that she is not beautiful. Tell a thing at home if you watch TV with your wife into conflict, he is willing to watch soap operas when you have no way, tell you a trick, you praise the TV star. do not like what is easier to grasp, it is mainly according to the other side of the identity, status, and cultural training to be. Contacts in the business side, we should also pay attention to two. First, self-esteem.Self-esteem is through the behaviors, social skills and dress to reflect, and you do not self-esteem, other people will not think highly of you. For example, a basic, women in the jewelry business contacts wear, the principle is “consistent identity to little better than“ can not wear more than the customer, not distracting. I asked a question such as, in the jewelry business contacts which can not be worn. One is the display of financial resources does not wear jewelry, white-collar workers to show the dedication; second display sexually attractive jewelry can not. Brooch can not wear, foot wear Lian can not. This is called doing what the level of etiquette. Etiquette is a formal beauty, Beauty of course need a show, we wear two or two or more jewelry, more professional wearing a l