KFC IN CHINA,张旭楠,尹晓菲,张琪,王天斯,胥美霞,Brand Localization,品牌本土化,Brand Orientation,Menu Localization,菜单本土化,Menu Orientation,Differences in Eating Habits,Improve the flavor in chinese way,Introduce the chinese fastfood according to the eating habits of Chinese consumers,Soup,Introduce the chinese fastfood according to the eating habits of Chinese consumers,Introduce the chinese fastfood according to the eating habits of Chinese consumers,饮食习惯,Developing Chinese regional specialized food,老北京鸡肉卷,Developing Chinese regional specialized food,Pricing Strategy,价格策略,Gift Promotion,Half-price Promotion,半价全家桶,Advertising Strategy,广告策略,沁园春雪（毛泽东） “江山如此多娇”,2001,2010,“There is KFC, the good flavour of life.“,“Life is so rich in beauty.“,（有了肯德基，生活好滋味）,（生活如此多娇）,Thank you.,