T闹占日COMPETITORANALYSISOB1IQDNevemberaootKenZhang,88QG0SionCONTENT2.0BIOperationSummary3.Curmentservice4.D.Csituation5.Tradepolicy6Mnkstingstratsgy7.0BIbigeventsinthepastmonthBACKGROUNDOpeningDate:=0008lopenadinMay1200ChinesePartner:一GDHalerEacnpathave5shanSellingAreat-150o0EqmCarparng:一200space04Salesforecast-SennMe)Location:一NoieeWesttepyaneGgiaoShancongpoviics(238034)BusinessPartner-MACALUNEumiueHaivendShoppngmalonesecondieorofaDLCONTENT1.BackgroundofOBI3.Currentservice4.D.Csituation5.Tradepolicy6inkstingstrategy7.0BIbigeventsnthepastmonthOB1OperationRangeandbrandstructure:-Rangepnnmedesrdhgnesranoe,Meheapocanoecin0Dmatet-Bandsuctue:lecabanatonabersInpotandShoppingenvironmentanddisplayVenceanandneatsaeseaWcomlonabeNhingbutthebaskgoundmuscsos二MohstndadpayandwihfMulshoves二coleebaropetevenvel一ShonofsemsgnotuestohposerandessychcecadiandPKandDinlormalonImageDepartment-Hadan,poeeerleiorovescyeosyeonvonpadets-Gaden,20o0cguueneeripscesndsdanceteonicdeoupnenPeoplex一ToalsiallHC:170.jneudngstom,DCandImde9SWlccalzaton-1cncnesatiudesndPKhiooieat-VenderfepHc:to00iescomesomderepbothovender命anagomeniiolougha口olgninsomCorommpmmpcOB1Operation_Top4DeptMainFactorsEvaluation-KitchenBathroomEemtto=孛|/芸:|峭岫_戛E罄国hSmeporsinsmeCoueezellalls厂cnen-Kichenisthebiggestdeptonsalesvalue“BathroomisNo2deptonsalesvalue.YearyVYeaysalespariopatons15%salesparicpatonis14%-“HaierKtchenoooupled40%oflotalsales.GoodbrandimagendudingAmericanaerlchencaussveygoodbrndimegsStandardROCAandKohlerallofthesebrandwhichisverystonginhighendmaketMihbrandsmoetootts“AldatsbasedonHhenearestmysterycustomersurveyandIhenearest4weekssurveyresulOB1Operation_Top4DeptMainFactorsEvaluation“Buiding&Timbertit仪X5刀E5prieeELtimeniceHepn3Flooringloe一-/n一DAsityRuanfnmina”3=介jnee借auLEQ68Tistheiddeptonsalesvalueyeanysaespariopaionis125%-Tnberhavegoodepuatonriieauaty,especalyinhgirendpoduclwhichatacedmoshiglrendeusemerolCDmatet-eomelouthdeplonsslesvalueyeatysalespanispatonis12%-0%poduetolleofngsnalenalbandswhichavodpicecompetionWiadtoralmatet“HMghstecklevelstppothesalesefidenty“AldatsbasedonHhenearestmysterycustomersurveyandIhenearest4weekssurveyresulOB1Operation_pPricewatchTorioocsureResat怀hemak“08lpcehgherthanBaQ-MalorsamepncelnfamousE08lalsolocusonB&QpriceepoionlsalweetopseratteanasspyOWmeiniesCougeoreedoveQpteemak.SiescrsteialSKuauantiymorehan880WhereloreeactualprceIndexwilhigherthanesurveydate.Thepoaonlsltweetspsonaltoe00picesere“eiopneslCONTENT1.BackgroundofoBI2.0BIOperationSummary4.D.Csituation5.Tradepolicy6inkstingstrategy7.0BIbigeventsinthepastmonthCurrentServicesDeivery一freedafvemylorbayngoverX1000wihutandsnia一Feeorlesspessageeeerbayngover2000insatftes。翼】E2EIE3吴ncteswifOBlappomleddsiveyime一freeWfingior17fnorRetum二eumwithin2montiswitnveucher一SpesalpoducissuchasodeedoreutarerorebmablePceGuarantee二Pfosdilencebaekand10XaveardShoppingBus二TvoleehultesoneciendslorseleriedngconmoniesOeseabycarer-coleebar-DYoass-AIMmachinesT重矗.l厘霞.AIW口