DevelopingProductsandServices、Whybother?NewproductdevelopmentprocessWhatisgooddesign2-Anoperationsandsupplychainperspectiveao06PearonPrenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Side1ragement一Bozartl&Handied鬣WhyBother?2画Externalbenefits画Internalbenefits出Exploitstrengths/corecompetencies团BlockcompetitorsCao06PearonPrenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Ide2ragement一Bozartl&Handial鬣ExternalBenefitsCompetitiveAdvantageCao06PearonPrenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Sfde3Maragement一Bozartl&Handiat鬣InternalBenefitsShortercycletime,lesscost,lesswaste,e.9g.。NCR2760:-Only15“components“-85%fewerparts/65%fewervendors-Snapstogether-LifetimecostforaSINGLEfastener:中12,500aoo6PeasonPenicaHal一ntoduciontoOpenatonsanduppyChanChapler6,Slde4Management一Bozanti&HandiatExploitStrengthsandCoreCompetenciesHonda-Motorcycles车AutomobilesJohnDeere-Farmequipment十LawnequipmentHewlett-PFackard-Colorprinters车Digitalphotographyaoo6PearonPenicsHal一I【。du副。山op9陶ndSuppyChanChapler6,Ide5ragement一Eozartl&Handia鬣BlockCompetitorsGillette“madeapointofdesigningitsSensorrazorsothatitwouldbedifficultforcompetitorstocopy“MicrosottbundlingWindowsandExplorerao06PearonPrenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Side6ragement一Bozartl&Handied鬣Finally*30?6ofrevenuesandprofitscomefromproductsintroducedinthelast5yearsDevelopmenttime:Typically34racnthsin1992Lessthan25monthsnow-Lessthan18monthsformanyhigh-techproductsao06PearonPrenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Side7agoment一Sozarh&HandiatdOperationsandSuppl鬣F:hainPerSpectiV逞彗yRepeatability,testabilityandserviceabilityofthedesignProductvolumesProductcosisMatchwithexistingcapabilitiesa006PearonPrenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Slde8Maragement一Bozartl&HandRepeatability,TestabilityandServiceability。Repeatability-Consistentproduction-Tolerancetomanufacturingvariations(robustness)、Testability-Nonkvalueaddedactivity,soshiouldbeeasyandinexpensivetodo。Serviceability-Easeofrepair,criticalforproductsexpectedtobeservicedorrepaired(autos)a006PearonPeenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Sfde9Maragement一Bozartl&Handiad鬣ProductVolumesandCostDeterminesprocessstrategies-Typesofequipment-Levelofautomation-Staffingrequired。DetertmineslevelofcustiomizationDetermineslevelofafter-salessupporta006PearonPrenicaHal一ntoducionleOpemtonsandSuppyChanChapler6,Slde10ragement一Bozartl&Handiad