外贸英语函电,主编 王 丽,Unit One Introduction to Business Letters,Unit Two Establishing Business Relations,Unit Three Inquiries,Unit Four Offers & Quotations,Unit Five Firm Offers,Unit Six Non-firm Offers,Unit Seven Counter-offers,Unit Eight Placing & Confirming an Order,Unit Nine Declining an Order,Unit Ten Placing Repeat Orders,Unit Eleven Terms of Payment,下一页,外贸英语函电,Unit Twelve Urging Establishment of L/C,Unit Thirteen L/C Amendment & Extension,Unit Fourteen Shipment,Unit Fifteen Packing & Shipping Marks,Unit Sixteen Insurance,Unit Seventeen Making a Claim,Unit Eighteen Acceptance of a Claim,Unit Nineteen Replacing Merchandise,Unit Twenty Processing & Assembling Trade,Unit Twenty-one Compensation Trade,上一页,主编 王 丽,Functions of Business Letters,Unit One Introduction to Business Letters (商务信函概论),to inform, which refers to conveying the vast amount of information needed to day-to-day operations of the business;,to influence, which means that messages included in a business letter should also influence the readers attitudes and functions.,Criteria for Business Letters,A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience.,B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters.,Unit One Introduction to Business Letters (商务信函概论),Criteria for Business Letters,C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats.,D. COMPLETENESS Our letters should include all the necessary information and data.,E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy.,F. CONCRETENESS Our writing should be vivid, specific and definite.,Unit One Introduction to Business Letters (商务信函概论),The General Procedures for Business Letter Writing:,1. Determine our purpose of writing a certain letter.,2. Identify who the readers are.,3. Organize the message, which is to be contained in the letter.,4. Write a draft.,5. Polish the writing.,Unit One Introduction to Business Letters (商务信函概论),Elements of Business Letters and Their Positions in the Letter:,Unit One Introduction to Business Letters (商务信函概论),A letterhead generally contains the following information:,The name of the firm,Its address and postal code,Fax number,Internet address,Telephone number,Telegraphic and telex address,E-mail address,Trademark or a brief slogan, etc.,Unit One Introduction to Business Letters (商务信函概论),Example of the Formats of a Letterhead:,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of the Letterhead on the Second Page:,EASTERN TEXTILES IMP. & EXP. CO.,LTD.-2- April 16, 2004,Mr. Smith April 16, 2004, Page 2,Mr. Smith April 16, 2004Page 2,-Page 2-EASTERN TEXTILES IMP. & EXP. CO.,LTD. April 16, 2004,EASTERN TEXTILES IMP. & EXP. CO.,LTD. 2- April 16, 2004,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Reference Number :,Your ref: ALMOur ref: 5511/ TLDear Sirs,Dear Sirs, Your ref: ALM,Dear Sirs,We refer to your letter of November 12, 2004,ref. TY 1160,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Date:,24th March, 2004March 24th, 200424 March, 2004March 24, 2004,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Inside Address:,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Inside Address:,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Particular Address or Attention Line :,China National Machinery Import & Export Corp. 36, Jianshan Road Dalian, 116023 Peoples Republic of China Attention: Mr. Wang, Export Manager,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Particular Address or Attention Line :,P & G Company 24 Madison Avenue Columbus, OH 43004 U.S.A. Attention of Pual Yang,Biddle, Sawyer & Co., Ltd. Hadden House Fitzroy Street London, SW8 25DY, England Attention of Export Department Mr. H.A. Donnan, please,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Particular Address or Attention Line :,P & G John Morris & Co., Inc. ATTENTION OF PURCHASING MANAGER OSullivan Building Baltimore, Maryland, 10026 U.S.A.,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Salutation and Corresponding Complementary Close:,Unit One Introduction to Business Letters (商务信函概论),Examples of the Formats of Subject Line or Caption:,