The Global Games Market: Trends, Market Data and Opportunities,The Global Games Market: Trends, Market Data and Opportunities,Peter Warman | CEO & Co-Founder | Newzoo,Whats Special?$1.2M Per Player is the same as the 2014 World Cup 3rd Place Prize Money.,Whats Special?$16M Was Crowd Funded by $2.50 of every $10.00 donation, making Valve $54M,Prize Pool $18M,Winning Team $6M,New Direct Esports-Related Revenue Streams,NEW METRICS NEEDED?,NEW RULES FOR SUCCESS,NEW CONSUMERS ARE PRODUCERS,TAKE A STEP BACK FROM THE BIG DATA ANALYTICS SOUP NOW AND AGAIN,NEWWHO?,Newzoo. The Experts On All Things Games. Newzoo is an innovative global market research firm with a primary focus on games. We provide our clients with a mix of consumer research, transactional data and financial analysis across all continents, screens and business models. We aim to be ahead the curve when it comes to global and local trends and always put hard data into a broader perspective.MARKET TRENDS | CONSUMER INSIGHTS | DATA MODELING | PREDICTIVE ANALYTICS,SAN FRANCISCO,AMSTERDAM,SHANGHAI,THESE COMPANIES CURRENTLY SUBSCRIBE TO NEWZOOS SERVICES,MOBILE MARKET INTELLIGENCEBY NEWZOO & TALKINGDATA,JOINT AMBITION the full suite, on a global scale,Esports Economy GrowthTAKEN FROM NEWZOOS 2015 GLOBAL GROWTH OF ESPORTS REPORT,MODELING & QUANTIFYING TRENDS,ESPORT ECONOMY MATURING,GLOBAL NUMBER OF CONSUMER ENGAGED BY ESPORTS | 2015 & GROWTH TOWARDS 2017, 2015 Newzoo | Source: Global Growth of Esports Report Premium, 2015 Newzoo,37%,34%,GLOBAL $252M +30% YoY,NAM,$93.2M +32% YoY,APAC,$85.2M +28% YoY,Revenues 2015 | Esports| Global, NAM , APAC,29%,2012,2013,2014,2015,2016,2017,2018,2019,TOTAL ESPORTS REVENUES $1.1Bn,Esports Growth Scenarios Based On Annual Revenue per Enthusiast,$1Bn,Report Scenario,Alternative,Optimistic,Scenario, 2015 Newzoo / Repucom2020 2021,$22,$33,$5,$7,$15,$0.5Bn,$1.0Bn,$3.0Bn,$56,$20,All Sports,Individual Sports,2014 Revenues/Fan Global Revenues Divided by Fans,$2,Esports,AVERAGE REVENUE PER ENTHUSIAST, 2015 Newzoo / Repucom,TOWARDS A $1BN ESPORTS ECONOMY,REVENUES PER ESPORTS FAN COMPARED TO THOSE OF SPORTS SHOWS POTENTIAL, 2015 Newzoo | Source: Global Growth of Esports Report Premium,CONFIDENTIAL | LIMELIGHT BREAKFAST AUGUST 6TH 2015,Monitoring Global GrowthTAKEN FROM NEWZOOS 2015 GLOBAL GAMES MARKET REPORT,A MACRO VIEW,2015 GAME REVENUES PER REGION,CHINA AND THE US NECK-AND-NECK, 2015 Newzoo,2015 GAME REVENUES PER SCREEN / SEGMENT,TOP COUNTRIES BY MOBILE REVENUE 201,Source: Newzoo Global Games Market Report 2015,10 Ta iwan $412,829,571,20 Hong Kong $160,117,567,Top 3 Fastest Growing Countries:,India+75% CAGR,Indonesia+72% CAGR,Philippines+63% CAGR,THE STANDARD FOR GAMES MARKET SIZING,Newzoos Global Games Market Report,Free Riders versus Big SpendersTAKEN FROM NEWZOOS 2015 COUNTRY CONSUMER INSIGHTS,SPOTTING THE SPENDERS,DOES TIME SPEND DEFINE A POWER USER?,Time Spend Clearly Correlates with Share of Spenders. Still There Are 4.7M Free Riders That Play A Lot But Never SpendSINGLE COUNTRY SCOPE: US, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,MOBILE GAME SPENDERS AND NON-SPENDERS VS TIME SPEND 2014 Newzoo | Source: Newzoo Data Explorer,TIME SPEND,All Mobile Gamers,Share That Spends Money,Spenders,Non- Spenders,4.7M “Free Riders” A Potential Marketing Target Group?,DOES MONEY SPEND DEFINE A POWER USER?,In the US, There Are 4.2M Big Spenders That Spend A Lot of Money But Not All Spend A Lot Of Time.SINGLE COUNTRY SCOPE: US,LEVEL OF MOBILE GAME SPENDING VS TIME SPEND 2014 Newzoo | Source: Newzoo Data Explorer,MONEY SPEND,All Spenders,Minor Spenders,Average Spenders,Big Spenders,4.2M “Big Spenders” The Prime Sales Target Group?, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,DOES MONEY SPEND DEFINE A POWER USER?,MONEY SPEND,4.2M “Big Spenders” The Prime Sales Target Group?,The Big Spenders, 3.5% of All Mobile Gamers, Generated at Least $1.7Bn in 2014, or 33% of All RevenuesSINGLE COUNTRY SCOPE: US, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,LEVEL OF MOBILE GAME SPENDING VS TIME SPEND 2014 Newzoo | Source: Newzoo Data Explorer,All Spenders,Minor Spenders,Average Spenders,Big Spenders,WHO ARE THESE POWER USERS?,Of US Big Spenders, A Dominant 30% Is Male Between 21 and 35 (Typical Game Enthusiasts) vs 12% for the Free Riders.SINGLE COUNTRY SCOPE: US,TIME VERSUS MONEY SPEND ANALYSIS OF MOBILE GAMERS IN THE US 2014 Newzoo | Source: Newzoo Data ExplorerFree Riders Big Spenders,4.7M,4.2M,MALE 21-35 12%,MALE 21-35 30%, 2015 Newzoo,CONFIDENTIAL | GLOBAL TOP ROUND EVENT 2015,THE BIG SPENDER IS A FAMILY MAN,52% Have Children at Home versus 34% for Free Riders.SINGLE COUNTRY SCOPE: US,HOME SITUATION: FREE RIDING VERSUS BIG SPENDING POWER USERS, 2014 Newzoo | Source: Newzoo Data Explorer,