电子商务 E-Commerce,Unit Five Business Strategy of E-commerce,Understand the importance of strategies plan in e-commerce,Describe the strategy planning process for e-commerce,Make business analysis with SWOT analysis method,Make strategy plan for e-commerce implementation,Learning Targets,Information Box,E-Business strategy & planning: Strengths, opportunities, threats, competition, weaknesses, partners, business objectives, risks E-commerce strategy formation: Business brainstorming, service strategy, prototyping & testing, launch,Introductory Case,What is the main company feature of Doree Embroidery? What problems did Doree Embroidery face? How did they put their business online? What is the result of the online business implementation?,Strategic Planning Process,Strategic planning: the process of developing and maintaining consistency between companys objectives and resources and its changing opportunities.,