important phrases:1.40%的增长点/下降点 2.下降了 5% 3.保持不变 4.下降到最低值 5.对感到惊叹 6.记住，知道 7.弄清楚，弄懂 8.让某人做某事 9.为了做某事 10.提前 11.吸引，引起兴趣 12.关心，在意 13.感兴趣的，关切的 14.把表达清楚 15.取决于，依赖于 16.大量的 17.造成伤害 18.通知某人某事 19.过早，太早 20.提供某人某物 Fill in the blanks with the phrases above.1._ earn enough money, he worked late into the night.2.Before visiting him, I called him up _.3.All living things _ the sun for their growth.4.Does the idea of teaching foreigners Chinese _ you?5.I _ my childs education.6.Weve never been able to _ her _.7.There was no change, the percentage _.8.The sales figures have dropped to their _.9.He is good at _ his ideas _. Translate the following sentences:1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a particular audience. _ 2. It is important to always try to appeal to the audience in order to get them to react in a certain way._3. When planning a public welfare campaign, you may want to ask yourself: _4. This decision should depend mainly on your target audience and which kinds of ads reach that group best. _5. There are lots of different ways to get your message across when you are putting together an ad campaign._6. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking._7. Have you ever regretted not having recorded those important moments forever?_ 8. That is why we are considering designing a new package for our chocolate bar as well. _.Finish the passage.During a bullfight, a drunk suddenly wandered 1._the middle of the ring. The crowd began to shout, but the drunk was unaware 2._the danger. The bull was busy with the matador at the time, but it suddenly caught sight of the drunk 3._was shouting rude remarks and waving 4._ red cap. Apparently sensitive to criticism, the bull forgot all about the matador and charged at the drunk. The crowd suddenly grew quiet. The drunk, 5. _, seemed quite sure of himself. When the bull got close 6._ him, he clumsily stepped aside to let it pass. The crowd broke 7._ cheers and the drunk bowed. By this time, however, three men had come into the ring and they 8_ dragged the drunk to safety. Even the bull seemed to feel sorry for him, for it looked on sympathetically until the drunk was out of the way before once more turning its attention to the matador.M4 U1 Task & Projectimportant phrases:1.40%的增长点/下降点 an increase/ decrease of 40 per cent2.下降了 5% decrease / fall by 5 per cent3. 保持不变 remain/ stay the same 4.下降到最低值 drop to the lowest level/ point5. 对感到惊叹 be amazed at/ by 6. 记住，知道 have in mind 7. 弄清楚，弄懂 figure out 8. 让某人做某事 get sb. to do sth.9. 为了做某事 in order to do sth. 10. 提前 in advance 11. 吸引，引起兴趣 appeal to 12. 关心，在意 care about 13.感兴趣的，关切的 be concerned about/ with 14.把表达清楚 get across 15. 取决于，依赖于 depend on 16.大量的 millions of 17.造成伤害 cause damage to 18.通知某人某事 inform sb. about/ of sth. 19.过早，太早 all too soon 20.提供某人某物 provide sb. with sth.Fill in the blanks with the phrases above.1. In order to earn enough money, he worked late into the night.2. Before visiting him, I called him up in advance.3. All living things depend on the sun for their growth.4. Does the idea of teaching foreigners Chinese appeal to you?5. I am concerned about/ with my childs education.6. Weve never been able to figure her out.7. There was no change, the percentage remained/ stayed the same.8. The sales figures have dropped to their lowest level/ point.9. He is good at getting his ideas