nnereosercon世纪商芬奂诟外贬出电Unit1FundamentalsofModernBusinessLetterWriting现代商务函电写作的基本知识倩ContentsBusiessLeterWiingnessLetersIFomatoBusinessLetlersThepurposesofcommunicationaretoobtaincompleteunderstandingbetweenthepartiesinvoed,andelcittheresponsesrequired.Generalyspeaking,thefunctonsofabusinessleterareloasklorortoconveybusinessinfomation,tomakeortoacceptanoflertodealWithmattersconcemingvariousbusinesses.Businessletterwriingdoesnotditerfromanyotherformoforeatvewiing.GoodEnglishisoneoftheimporlantbasesofgoodbusinessleters.Whatyouwiteshouldbefreefomgrammaticalblemishes,andalsoteefromtheslghtestpossibliyyofbeingmisunderstood.Usuallytherearecertalncs:entialreauianieracodbusilessletisnWhichcanbesummedupintheSevenCs,eCompleteness,Concreleness,CleamessClariyConciseness,Courlesy,Consideraton,Correciness.TheseCsoftengohandin-hand.Completeness(完蝉Abusinesscommunicationshouldincludeallthenecessaryiniormation.1tisessentalocheckthemessagecarefulybeforetissentouttoseethatallthemeattersarediscussed,andallthequestionsaieanswered.Businesslettersshouldavoidncompleteness:2Conereteness侠余ConoretenessmeansmakingthemessaespeciicdefinileandvividBusinessleterssfouldvoidtsingloageneralIganeralletiersgvanihingseemstobementionedbutactuallyfewarefullyexpounded.Youshouldusespeciicactsandfgures,vvidandimage-buildingwords.3Cleamess/Clarty(涛烨)Makesurethatyourleterissoclearthatitcannotpemisunderstood.Apointthatsamtbiguousinaletterwilcausettoubletobolhsides,andurtherexchangeofletersforexplanationWilbecomeineviable,thusimewilbelostYoumusttrytoexpressyourselfclearyTachievethisyoushouldkeepinmindthepurposeofyourletteranduseappropratewordsincoectsentencesStructuretofulyconveyyourmeaning.Whenyouaresureaboutwhatyouwanttosay,say八inplain,simplewords.ShortfamiiarconversationalandstraightforwardEnglshshatsesdadiofbusnesster3.倩PartOne|4Conciseness(简洁莹明)Concisenesssoflenconsideredtobethemostimporiantwitingprinciple.Itmeanssayingthingsinthefewestpossiblewords,Toachievethie,tryloavoidwordinessorredundancyCleamessandConcisenessoftengohand-n-handandtheeliminationofwordybusinessjargoncanhelptomakealeterclearerandatthesametimemoreconcise.Aconciseletiersnotnecessarigyashortone.Sometimesaletterdealingperhapswihamuliplciyofmatterscannotayoidbeinglong.Generallyspeaking,youWilgainincleamessandconcisanssbyWnindshortsenlencesralherhanllongches.Aletercanbemiadelearereasierioreadandmoreattaciivetlookatbywitngshortsentencesandcarefulparagraping.Oneparagraphforonepointisagoodrule.|5.Courtesy仪貌)Courlesyisnotmerepolieness.Itisikeafavorableintoductioncard-Thecourleouswitershouldbesincereandtactulthoughtiulandappreciatve.YouneedtoprepareeverymessageWiththeeadersinmindandtrytoputyourselfintotheirplaces.IfconcisenessconfiictswWihcourlesy,makealttesacriceofconciseness.Promptnessisoneofthemostimportantthingsinbeingcourleous.PunctualityWilpleaseyourcustomerwhodisltkeswaiingalongtimeforarepM【6.Consideration(体诉Beforeyougoontothedetaiedstuctureofthebusinessleterhereisonegeneralprinciple,onwhichthenativeEnglishwiterslaygreatemphasis,thatis,theyou“atttude.“Youatitudeisnotsosimpleasonlytouseyou“insteadofPorwer.Inyourletersyoushouldalwayskeepinmindthepersonsyouarewitngtotrytoseethingsfomtheirpointsofviewvisualizethemintheirsurroundings,seetheirproblemsanddiffouliiesandexpressyourideasintermsoftheirexperience.“Youattitudercanhelptoavoidanawkwardsituation,andpromolacJopetsionlbateanihetac8parties一、L7Correctness(正硝)Businessletersmustbecorrectotherwisetheymaybemisunderstoodandruntheriskofreacingnowhereorgoingastray:Coecinessmeansappropriateandgrammaticallycomectlanguage(withoutspelingorVpographicalerrorsjandfactualintormationthatisaccurateWithrelablefguressuchasnamesofarticles,speoitcations,quantity,priceandunitsAbusinessletterbasicalyconsistsofthefolowing13parts.Leterhead(信头Astheffstandmostobviouspartofabusinessletertheletterheadexpressesacompanyspersonality.ithelpstofomonesimpressionofthewitersfrmStylesvaryconsiderably,buttheyallgveSimiarnformationandincudetheessentialparticularsaboutthewiternameaddress,zip-codetelephonenumbertelegramelexiiaxnumberande-mailaddressofthecompany.Itisusualydesignedandprintedinthecenterorontheleftmarginatthetopofthepage