Dnit1Oze俊余)一PromotingActil5出版社,高等教育电子音像出版社东“,UnitGoals:WhatYouShouldLearntoDo1Introduceacertaincompany.(background,businessiScope,etc,)2.Talkaboutacompanysbusiness3.DescribealpmoductWhatYouShouldKnowAbout1Somebasicpromotionmethods2.ProductprospectuSeS嘱蓦雹(c*C塾墨愤ContentsTalkingFacetoFaceAppreciatingCultureTipsunBeingAll:EarsMaintainingaSharpEyeTryingYourHand标孩C0E23帽填炅稣】c*豪cr且喜匙-SectionITalkingFacetoFace面Introduction|E)tzuzuzrmmoleeccoee|,promm一一C023UIntodaysinformation-intensiveworld,itihardforabusinesstoatractPotentialcustomersButpromotionalproductsofferthebusinessauniqueopportunitytomakeitsnameinthetargetmarketThepromotionalitemsthatYouchoosearelimitedonlybyyouroWncreativity,Theycanrangefrommarket-proveng00d5一sucha$calendarscoffeemugs,andbaseballcaps一toinnovativeitemylcaadyindbulsstadibmblankcistoyparsandtrucksandfirstaidKitsw矗矗儋vC勘itemg】y塞龋PickalishouldbdarHourlogoandcontactinformation.巳一一C023nrasisalEn人二-川s孙g人1AboutthePotentialsofaNewModelofDigitalTVSet园团回ChairLadicsandgentlemen,TmverygladtohaveMrWang,ourChiefEngineerjoininourdiscussion.MrWangwhatwouldyouliketotelltheBoardofDirectors(董事会)aboutthepresentsituationswearefacing?MrWang:Generallyspeaking,weareprogressingsmoothlyalongthenewlineofdigitalTVsetsA:B训possibleforustoapplyforapatentforournewmodelsoon?MrWang:1thinksoWevegotallthenereysoydrawingszeadynogbutwearestiltestingtleProducuB:Haveyoudoneanymarketingresearch2Whatfindingshaveyougotfromtheresearch2MrWang:ThemarketingsurveyshowsthatthecustomersseemveryinterestedinthisnewmodelIhavetheimpressionthattherewillbeagoodmarketforitintheyearslocome:B:Tsee.WhatdoyouthinkoftheR&D(ResearchandDevelopment)(研发)teamofthecompany2一一C0E23MrWang:Theyareveryefficient形2AboutPackingandAdverising园园口MissGao:WhatshouldwedonowtospeedupthemarketingprocedureofourdigitalTVsetsGeorge:AlotshouldbedoneatpresentFirstweshouldmakesomeestimatesonPackaging.Manyproductssellbettersimplybecauseoftheiratractive-lookingPpackage:MissGao:Thatstme,We“llstartdoingthisassoonaspossible.Whatlseshouldbedone?George:NextTfindthalagoodadvertisemehtalWayscontribulesJtlesuccessofaProductThereforeweshouldrunagoodadyertisingcampaignimmediately,MissGao:WhatagreatidealWe“havethisdoneinnotime.George;IFwearelucky,we小beatourcompetitorswithinayearortwo-MissGao:Buttheirproductswon“tbestayingontheshelyesofsupermarketsfornothing:Wehavenoreasontofeelrelaxed.George:Thatsright园人一C023Hereisagroupofshortdialogues,Followtheexamplesandmakemoreconversationswithyourpartner-0回四日PleasetgllmeaboutgourfndingsintheComyenicntwheelehairsforthedisabledarketsurveyare江greatdemandfinSuretheyllbT咆Hc从抛宜幽擂抛伽触5cyl(lDogouthinkwecangetalotofordersYes1believeso.Withproper5alespromo-toruwemaySoonbecometeleader扬themarket丶Whatarethecustomersreactionstooure。newproduct一HH3laplopCompulet丶HowareourtnckshoesselingBB:Theylhetverymuchespecialyisstle,日TheyarethemadketleadersButtheythinkthepfceisattletooighACreatlAueourruningshoesselingwelltooiAlseeWhatdoyouthinkofthephcngB:ImaffaidnotButourennisshoesamequiteB:HK3LaplopsoffhsltesttechncjogybestPopulrwiththeyoungpeople1qualyandsuperntignbn伟atul|朋|Tiatsffie砂eFhhydomtpeoplekec缉鲈尸/璧岌LC3VB:Theysaytheshoesarenotftshionableenough.TecTalkaboutecusomenyreactionsloanewdeskop。TaskPeromlcompaerTlkabourlheselingofleattersloes口B:65巴口B:TakTlkaboorihedvanhgesofanyproduetyoucinthinkef孕ThankyouforyourdetaiedinformatonoftheoffceequipmentMDing.But156lhaveafewmorequesiionstoaskePlesse8oaheadWhatsthemostobviousadhantageofyourproductISqualiy,TheighqualiyofourproductlassecuredisleadingshtusinthemadketRghtWhateke2Lreu5cftcoeiciofissales万Referfo1heDafaBankintheWorkbookformorerelevantexpressions.E