,Symbols of Culture,Unit 1,NEW HORIZON ENGLISH COURSES,Book Two,Unit 1,Symbols of Culture,1 Around the Topic,2 Section A,3 Section B,4 Section C,Leading in,Exploring the Topic,Plus Activities,Warming-up,Text A,Exercises,Background Information,Reading Through,Exercises,Related Knowledge,Sample Reading,Exercises,Useful Terms,When talking about the symbols of American culture, probably we will never leave out McDonalds and Disney. McDonalds is the worlds leading fast food service retailer. Nowadays, it has more than 30,000 restaurants in over 100 countries serving millions of customers each day. That explains why the tearing down of the first McDonalds restaurant had caused such a big stir in the minds of many Americans.,And, according to most Americans, Disney Mirrors American Culture. There are so many products with the Disney brand: films, books, songs, TV shows and records. There are even Disney hotels and Disney stores. Americans may have mixed feelings about Disney, but even those who strongly oppose it are Disney customers themselves.,Nowadays, not only McDonalds but also some other fast food restaurants are getting more and more popular. Why is it so? Lets do a survey.,Work in pairs and ask each other the following questions while checking () the answers and providing your own in the blanks. Please notice that the questions are open-ended with no right or wrong answers.,1 Whats your favorite fast food restaurant?,My favorite is _.,My partners favorite is _.,McDonalds KFC Pizza Hut,McDonalds KFC Pizza Hut,2 Why do you think many Chinese people like to go to McDonalds or KFC?,I think its because My partner thinks _ . its because _. the food there is served fast and thus time is saved the food there is great the food is clean it is cheap it is different from a Chinese restaurant and gives an exotic (异国情调的) feeling one can learn something about American culture,Directions: You will hear a short passage. Listen carefully and answer the following questions.,1. Why do people react when a historic building is about to be destroyed?,2. What are the typical symbols of American culture?,key,key,Suggested answer: People react in this case just because such a Building serves as a symbol of culture, and may remind people of what has happened in history there. When it is torn down, peoples memory about the past is destroyed at the same time.,Suggested answer: Every nation is blessed with its own unique cultural symbols. The United States of America is no exception. So far as I know, there are some famous symbols of American culture, such as the Statue of Liberty, Uncle Sam, Disneyland, the McDonalds Restaurant and so on. These symbols reflect American culture.,Return,Listen and answer the following questions,3. Whats your favorite fast food restaurant?,4. Why do you think many Chinese people like McDonalds or KFC?,key,key,Suggested answer: As China is opening its door to the outside world, many foreign fast food restaurants have found their way into China and are getting more and more popularity. But if it is left to me to choose, my first choice would be the McDonalds.,Return,Suggested answer: To my way of thinking, many people Choose to go to the McDonalds or KFC for the following reasons. First of all, food is served fast and thus time is saved. Besides, it is different from a Chinese restaurant and gives a foreign feeling to people who never have a chance to go abroad. Moreover, people can learn something about American culture. So “Dont dismiss the dish saying that it is just, simply food. The blessing thing is an entire civilization in itself.”,Return,The First McDonalds Restaurant,Section A:,Xiaoqi is traveling in America. One day, he steps into McDonalds, but he doesnt know the English names of the food he wants. Can you help him? Look at the pictures below, and try to name them in English.,Here is a McDonalds menu in English and Chinese. Did you manage to help Xiaoqi get the right food?,Chocolate Sundae,Big Mac,Chicken McNuggets,Spicy Chicken Wings,Strawberry Shake,Large Fries Medium Fries Small Fries,Background Information,McDonalds is the worlds largest restaurant corporation with more than 30,000 restaurants in 119 countries serving 68 million customers each day.,McDonalds,In the United States, there are more than 5,000 McDonalds restaurants. It serves some of its favorite foodsworld-famous French fries, Chicken McNuggets (大鸡块) and so on. The largest McDonalds restaurant is located in Beijing, China. This restaurant has 1,000 employees. Also, up to 700 customers can sit and eat in this restaurant at one time.,Raymond Albert Kroc was the founder of the McDonalds Corporation. Brothers Mac and Dick McDonald opened the first fast food restaurant called McDonalds in 1953 in Downey, California.,Ray Kroc,In 1955, Kroc, a milkshake (奶昔) salesman went to visit the restaurant. He saw the potential of this fast food bus