爵HowdoNBAbecomesopopulal2NBAsbusinessstrategyNBA-BasketballBusinessempireNBA(NationalBasketballAssociationThefourmajorprofessionalsportsofUnitedStatesMajorLeague-baseballRugbyUnionbasketballandlceHockeyLeague,therichestleagueistheBasketballLeague,earningmorethan$5billion,althoughtheNBAisnotthemost-watchedLeagueinNorthAmerica,butitistheworldsmostglcbalizedandinfluentialprofessionalsportsorganizationsandnow42languages212courtrieslive,and750milionhomeswatchingtheNBAgame.Mikan,WiltChamberlain,BillRussellandMichaelJordan,Shaq,YaoMingandotherNBAheroesalmostahouseholdname.OneofthemostsuccessfulmarketingNBAoftenappearsasasuccesss丨or曹庸一朦uessschoolmarketingtutorial,thetutorialtells俊etQry)usedbignamesstarsbrandssellin国9modernmediameanspromotingth二Lteaguqinternationalizationstrategiestowa惧portrayLeagueofNSACommissior胡gworldsbestsalesmant.仁CoNppgWmaLFORDscUSSIONPURPosgs3Inlate2005,UnitedStatesrenownedfinancialmagazineForbesmadeaspecialreportonNBAcommercial:TheBusinessofBasketball.ThisspecialreportshasaverydetailedpresentationaboutNBAmanagementLeagueinrecentyears,Forbessfirstconcernwasthe2005NBA30teamswithanaveragevalueof$326million,withanaveragerateof9%.In1984,theNBAsmarketvaluefellto$15.5million,17ofthe23teamsonthevergeofbankruptcy,“wecouldbethefirsttosaygoodbyewiththeNBAinthiscountrysfourmajorprofessionalleagues,becatsefewpeopleareinterestedinit,whoworkedontheprojectaresomeofthepeopleintodisrepute,theyruguseandfights,.“TheUnitedStateswell-Knowisportsjournaiisttangnade-Kaciwrote.Alsointhisyear,lawyer-turned-NewYorkerDavidSternsteppedinasPresidentoftheNBAasthefourth.“Hetwistedeverything.“20yearslater,Katzwrote.HowdidSterncreatedamagnificentbusinessempiretoday2商业策略(Ccommercilaoperation)StrategyO3_GlobalpromotionStrategyG)3PowerfulmarketingpartnerStrategyG)“StarmakingcampaignStrategyGO3PublicandertakingsStrategyG_Advancedsystems用aa5种相关的商业领域营运都是图绕着NBA比赛和运动员“每部分都带动整体品牌的成功,并为合作仲伴提供广阀资源一:“GlobalpromotionAlliancecurrentlyhasarecordof76playersfrom31differentcountriesNBAgamebroadcastin215countriesaroundtheworldthrough43languagesNBAannualactiviiesinthevariouscontinentsNBAhave15overseasoffices,including4branchofficesingreaterChina,withmorethan100employees,hassparednoeffortinWorldBasketballNBAhave10non-EnglishsitesincludingNBA.com/chinaofficialsite-EStrategyG)PowerfulmarketingpartnerNBAoverseaspartners(inselectedcouNBAinternationalpartners:ntries):adidasAmwayAMWAY(China)CocaColaPeak(China)EASPORTSChinaMobile,CHINAMOBILEnikeLiNing(china)ReebokMcDonaldsMcDonalds(ch丨蠹)SpaldingNokiaNOKIA(China)RedBull(China一-意,步CPPC8NBhNBA方市圭作伟侈CoRpgWmAFORaStrategyG),Star-makingcampaignENBAgeneratonsOperatorsarebrmmingwithstarssvalueforthemaket、The90s“magicand“bibidwosuccessveretrementsjustbychanceJonanumedoutiomakeuplorthevacanoysostempromoleNBAJortdanasthedominantplayerintheworidThisstategyoncegsnreceesthesfleotchamingsmietheclassicMichaelJordantonguemovementsandabuloustechnologyconqueredthewondfans,evenbasketbalplayersinotnercountiessmakesheNBAtrubyaInemationalLeagueJordanhadretiredSternwentinsearchofanewLeaguespokesman.Bryant,KevinDurant,LeBronJames,DwyaneWadeareallnewcandidates