ShanghaiPudongShangrilaHotel,吴2兰壮压茎e匡震e妄ej彗进鼻宣e堇豆龋s婴逊。过鼻工亡俭lssues&ProblemsRecommendationsBackground&BriefIntroductionPudongShangri-la:盯Foundedin1998andrestructuredby2005.目Mission:TotheworldisalltheShangri-lapeoplesvision。IntheLujiazuiFinanceandTradeZoneofShaiiqhalWSeasy0bothHongdiaaudonginternationalairportsandisalsoclosetothesubwayconnectingPudongtoPuxi(WestShanghail.ProminentlysitedalongthefamousHuangpuRiver,theHotelhasbreathtakingviewsoShanghaislegendaryriverfront-theBundandtheOrientalPearlTVTower.ExternalEnvironmentAnalysisPortersFiveForcesModel4_，事静夏_ntensltyofsivalryintre口PortersFiveForcesModelEIntensttyofrivalryintheindustry-fesoue“TvecusoneroupsRlskofentrybypotentalcompetitors-Lewentpianes“SyintherfcsricsorqualyBargainingpowerofsuppliers-DMleeriiaciberpedio-ipsicheuppleeIFnh命怡jhienBargainingpowerbfBuyers-nshoagpy“Tensechiheien“Threatofsubstitutes-?neholeptstlieitemotiooeicioiteinaestsiiuetonSTEEPAnalysis“Cultursvalueandstttudeinfuencepeopletdosomethingandtwilimpactthehotal“Theagesexandlocation*iThsdevelopmentoftransportmakeitconveniencefortoursts“ThehHtechinfoiyrim“TheeconomicgrowthatesofChinaare=morsdieposableincomeformoreconsumpton“GetmorefomtheforsignerswiththeRMBexchangeratssgrowngSTEEPAnalysis一-一一一一一一国国艺-二-仪33:Paymoreattentiontothesustainabledevelopment*Cooperationwithiocalgoverninenitswhowillsetsomepoliciestoencouragethedevelopmentorregulateandcontrolthemisunderstanding.InternalEnvironmentAnalysisResourcesE一一-一EEE=ES2S:么Tangibleresources1iStatfafter“ShangrLashospitality“oftrainingwithinsimonths:2:ThelirstHACCPhonoredcertiicationofthehotelinmainlandChina3.OwnPujangbuidingsandhotelbuildingsconsistingofZiinbuiding