COMPETITORANALYSISOB1IQDNevemberaootKenZhang,88QG0SionCONTENT2.0BIOperationSummary3.Currentservice4.D.Csituation5.Tradepolicy5Merkstingstratsgy7.0BIbigeventsnthepastmonthBACKGROUNDOpeningDate:=0008lopenadinMay1200ChinesePartner:一GDHalerEacnpathave5shanSellingAreat-150o0EqmCarparng:一200space04Salesforecast-SennMe)Location:一ieewesttepyeneRShancongPlovies238034)BusinessPartner-MACALUNEumiueHaivendShoppngmalonesecondieorofaDLCONTENT1.BackgroundofOBI3.Currentservice4.D.Csituation5.Tradepolicy5Merkstingstratsgy7.0BIbigeventsnthepastmonthOB1OperationRangeandbrandstructure:-Range,Mpnnmedesndhgnpesranoe,Mepeapocsnoecin0Dmatet-Bandsuctue:lecabanatonabersInpotandShoppingenvironmentanddisplayVenceanandneatsaeseaWitcomlonabeNhingbutthebaskgoundmuscsos二MohstndadpayandwihfMulshoves一coleebaropetevenvel一ShonofsemsgnotuestohposerandessychacecadiandPKandDinlormalonImageDepartment-HadanpoecerJeoiornescyeoslreeinionpadets-Gaden,200sgueneeripsceandadancedeonicapprenPeoplex一ToalsiallHC:170.jneudngstom,DCandImde9SWlccalzaton-1cncnesatiudesndPKhiooieat-VenderfepHc:to,0oxslescoresomerderepbothovender命anagomeniiolougha口olannnsomCorommpmmpcOB1Operation_Top4DeptMainFactorsEvaluation-KitchenBathroomEemtto=林|-疫-|洲咖顺兰E罄国bimsne0ezssiiadlale片snenan-Kichenisthebiggestdeptonsalesvalue“BatroomisNo2deptonsalesvalue.YearyVYeaysalespariopatons15%salesparicpatonis14%、“HaierKtchenoooupled40%oflotalsales.GoodbrandimageindudingAmericanaerQchencaussveygoodbrndimegsStandardROCAandKohlerallofthesebrandwhichisverystonginhighrendmaketMihbrandsmoetootts“AldatsbasedonHhenearestmysterycustomersurveyandIhenearest4weekssurveyresulOB1Operation_Top4DeptMainFactorsEvaluation“Buiding&Timbertit仪X5余E5prieeELtimeiceuannzmssosodiodale-8Tistheiddeptonsalesvalue,yeanysaespariopaionis125%-Tnberhavegoodepuatonriieauaty,especalyinhigirendpoduciwhichatacedmoshiglrendeusemerolCDmatetFlooringloe下-ante/syiuanfnmina”:英WTnetnCoe|auLEb-eomelouthdeplonsalesvalueyeatysalespanlspatonis12%-0%poduetolleofngienalenalbandwhichavodpicscompetioniadtoralmatet“HMghstecklevelstppothesalesefidenty“AldatsbasedonHhenearestmysterycustomersurveyandIhenearest4weekssurveyresulOB1Operation_pPricewatchTorioohricsorvResal违EnesspOWmeiniesCougeoreedoveQpteHemark“08lpcehgherthanBaQ-MalorsamepncelnfamousE08lalsolocusonB&Qpriceepoionlslweetopseratte200pncssoreySnescarstealskuauantymorehan800WhereloreeactualprceIndexwilhigherthanesurveydate.Thspononlsltweetspsonaltoe00picesere“eiopneslCONTENT1.BackgroundofoBI2.0BIOperationSummary4.D.Csituation5.Tradepolicy5Merkstingstratsgy7.0BIbigeventsinthepastmonthCurrentServicesDeivery一freedafvemylorbayngoverX1000wihutandsnia一Feeorlesspessageeeerbajngover2000insatftes。翼】E2EIE3吴ncteswifOBlapponmleddsiveyime一freeWftngior17fnorRetum二eumwithin2montiswitnveucher一SpesalpoducissuchasodeedoreutarerotrebmablePceGuarantee二Pfosdilencebaekand10XavardShoppingBus二TvoleeihuttesonveciendslorseleriedinnconmoniesOeseabycarer-coleebar-DYoass-AIMmachinesT重矗.l厘霞.【AIW口