無線網路電話(Wirless-VoIP)應用發展趨勢,Agenda,Opportunity analysis How customers think about VoIP-Phone? Wireless terminals analysis Future trend,A real opportunity?,Business modelwinners and losers Winners Losers - Others - Benefits / Impacts to end users Good - Cost Saving / Value added services Bad - user behaviors change / inconvenience services Devices advantage and limitation Breakthrough usability / better C/P ratio / more choices Limitation Battery life / auto-switch / service provider,Can it compete? Can it win?,Can Wi-Fi VoIP phone compete with Mobile phone? mobility highly depends on services readiness become a territory based business devices price band, battery life, user interface, auto-swap services quality through what network? infrastructure and back end support user behaviors TCOROI Can it win? Key success factors,Business model,TelecomVoIPs threaten is real but not fatal issue Mobile operators VoIP via Wi-Fi-UMTS-Wi-Max Devices maker- wifi sp / dual mode phone / pure VoIP phone Web services providers Will it become a revolution within 2 years?,How customers think about Wi-Fi VoIP-Phone?,Currently, what kind of customer chose VoIP phone? Current limitation -,TW Mobile phone (all) Price-Band analysis,Threaten come with new biz opportunities,devices analysis,Data centric,WiFi+GSM,Voice centric,Mobile messaging,WiFi+3G,Data processing,WiFi /Wi-Max,USB,WiFi PDA,WiFi PHS,WiFi SIP,Is Wi-Fi feature really important to customers?,Wi-Fi feature,Skype on Smart Phone / PPCPhone,Microsoft VoIP scenarios,SIP Proxy,SIP Proxy,PSTN,PSTN,SIP Proxy France Telecom Telecom Italia Comcast Bell South,Gateway,LCS Nortel Cisco Avaya Siemens,Enterprise,Enterprise,SIP Proxy,Home/Hotsort,Home/Hotsort,Enabled for Crossbow,Not fully enabled for Crossbow,Communicator scenario,Secure and federated IM via Live Communications Server 2005 Supports VoIP calling,VoIP Components,MSN Stack,MSN IM App,Phone Canvas/Contact Card,LCS Communicator Mobile IM App,OEM specified stack (SIP, H.263, other),Crossbow required,OEM Optional,End User Install,SIP v1.5,SIP v1.3,SIP stack can only be plugged into the phone canvas by the OEM In process of getting LCS team to migrate to v1.5 stack,SUBSCRIBER,OPERATOR,Devices Maker,Services Provider,Cost saving,Value added services fee subscribers,Data connection fee,New biz opportunity,What Wi-Fi VoIP bring to us?,good,Need better devices Billing system Integration,Revenue losing,bad,threaten,User experience Inconvenience Lack of knowledge to use it Too expensive for a converged products,Lack of infrastructure support MO & Telecoms attitude No biz models,IMTV隨選隨看 出國也知家鄉事,年代新聞 30天免費觀看優惠,東風衛視,年代Much,Momo購物台,嚴選22種音樂類型,顯示專輯封面,提供動態歌詞,每日提供最新專輯,建立個人音樂庫,Convergence is Creating New Demands Emergence of the “Service Network”,Content becoming device independent,Not only cost saving, customers want more with no impact,